> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# 4️⃣ Events & Purchase report


# 4️⃣Events & Purchase report

An overview of how each pixel is performing and a record of purchase events made through your Shopify store that are linked to your Twitter/X pixels

## Events Report

✅ List every event type you have integrated (with Conversion API)

✅ List the number of events your Pixels are tracking

You can view the number of events each pixel has captured within a specific time frame, helping you evaluate the effectiveness of each pixel in collecting data and targeting the right audience.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1wdl7qv.png)
You can filter by each event type to see the performance of that event only 

 ![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_188rmrb.png)
By understanding which events your pixels are capturing, you can better assess the performance of your Twitter/X ads.

👉 For example, if your **Add to Cart** events are high but **Purchase** events are low, it could indicate an issue with your checkout process or product pricing.

👉 This data can also help you improve retargeting efforts for users who showed interest but didn’t complete a purchase.

Purchase Report

✅ View the revenue associated with each Pixel

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1ibkwoh.png)
To see orders attached to 1 specific pixel, you can choose from filters in the table. To view details of each order please click into the hyperlink in the order column 

 ![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_iff2wp.png)
The **Purchase Report** lets you evaluate:

* how many sales were influenced by your Twitter/X ads.
    
* value of transactions,
    
* orders recorded, and
    
* purchase time.

Should you have any concerns, please feel free to contact our 24/7 agents via live chat to get response **IMMEDIATELY**.

[  
](https://omegatheme-contact.gitbook.io/omega-multi-twitter-pixels/twitter-x-conversion-api)