> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.omegatheme.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Advanced settings: fine-tune which events Omega sends

Every store sells differently, so not every store should send Meta the same events. **Advanced settings let you send only the events that fit your business type and your needs.** That gives Meta cleaner, more accurate data — which helps it optimize your campaigns and spend your budget on the customers who actually buy. The three rules below are off by default, so turn on only the ones that fit your store.

### Where to find them
1. Open **Settings** --> **Advanced settings**.
2. Turn on the rule you want.
3. Click **Save**.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_9ji7ju.png =764xauto)

### Exclude subscription recurring orders
For **subscription** stores. Only the first order of a subscription is tracked; renewals are skipped — so your ROAS isn't inflated by repeat charges your ads didn't earn.

### Send Purchase event on payment or fulfillment
For **COD or pay-later** stores. Instead of sending Purchase the moment an order is placed, Omega waits until the order is actually **paid** or **fulfilled** — so Meta stops optimizing toward orders that never turn into money.
When you turn it on, choose **Send when**: *Payment completed* or *Order fulfilled*. Orders cancelled or refunded before that point are never sent.
> Meta may not count a sale confirmed more than 7 days after the ad click, so very slow-to-pay orders can fall outside its attribution window.

### Skip Add to Cart for $0 items
For stores using **bundle or free-gift** apps. Any item that costs $0 (including items set to 100% off) won't fire an Add to Cart — so auto-added free items don't send noise to Meta. In a mixed cart, your paid items still fire normally.