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# Apply Limit to Customer

1. Target customer

Select the customer segment to apply the limit rules. There are 5 options:
* **All visitors:** Apply the limit rules to all customers visiting your store.
* **Logged-in customers:** Apply the limit rules to all logged-in customers.
* **Logged-in customers with tag:** Apply the limit rules to logged-in customers with the selected tag.

![The Target customer section with "Logged-in customers with tag" selected, showing a tag name input field below the dropdown.](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1a3eg5o.png)
* **Customers without tag:** Apply the limit rules to customers who do not have the selected tag

![The Target customer section with "Customers without tag" selected, showing a tag name input field below the dropdown.](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_79r0h2.png)
* **Visitors with IP**: Apply the limit rules to visitors with the specified IP addresses from the list you selected.

![The Target customer section with "Visitors with IP" selected, showing an IP address list input field.](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_ttqm5l.png)
* **New customers:** Apply the limit rules only to customers who have not placed any orders in your store.
* **First order customers:** Apply the limit rules only to customers who have made a single purchase in your store.
* **Customers with email:** Apply the limit rules to customers with the specified email addresses from the list you selected.

![The Target customer section with "Customers with email" selected, showing an email address list input field.](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_pctk6q.png)
* Non-B2B customers: Apply the limit rules to standard retail audience. Any guest visitor who has not logged in is automatically identified as a Non-B2B customer
* All B2B customers: Apply the limit rules to every customer identified as a B2B member in your Shopify admin. This is ideal for universal wholesale restrictions.
* Specific B2B company: Apply the limit rules only to customers belonging to selected B2B companies.
 
![The Target customer section showing the B2B options with "Specific B2B company" selected and a company search and selection field.](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/anh-man-hinh-2026-04-14-luc-09_11w20y8.png)