This article is also available in:
Previous: Facebook Multi Pixels - Getting started with pixel installations

CAPI comes in when the pixel is blocked by the browser. This is a crucial step to making data-backed ads decisions. You won’t want to make decisions on an eclipsed view of data right?

Let’s jump right in with the setup

Get an access token

The access token is a key that allows our app to send server events to the Facebook server through Conversion API (CAPI). Server events will be stored in your pixel ID and processed the same way as browser events by Facebook.

Pass the access token to Omega app

That’s it! Your next task is testing if server events are sent properly.

Related articles:
Testing server events (CAPI)
Why can't I get the access token to set up Facebook conversion API manually?
Was this article helpful?
Thank you!