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# ⏳ Fix your Facebook reporting delay

**Metrics can take up to 72 hours to show up in Ads Manager.** That's normal. Here's why it happens and what to do.

You know the feeling — that awkward silence in Ads Manager. Shopify tells you the traffic came from Facebook, but Facebook says nothing. Don't panic, and don't optimize off incomplete data either.

### Why the delay happens
* Meta batches conversion data from multiple sources (Pixel + CAPI + Engage-through) before crediting it to a campaign.
* Late-attributed conversions can land within the 7-day click window — meaning yesterday's report keeps updating for up to a week.
* iOS aggregated reports (AEM) arrive in delayed chunks for privacy.
The result: today's number is rarely final. Most accounts settle around the 72-hour mark.

### What to do about it
* **Wait at least 72 hours** before making big campaign changes based on reported conversions.
* **Use Pixel Analytics in Omega** for a real-time view of events your store fired — see [Pixel Analytics](https://help.omegatheme.com/en/article/monitor-dashboard-and-analytics-1oem4i6/?bust=1780449514513)
* **Don't refresh Ads Manager every 10 minutes.** It won't make data arrive faster, and it'll mess with your head.








| 🚀 Get ahead. Omega is rolling out an Ads Report tab that pulls real-time data with flexible attribution windows. Join the waitlist from inside the app's home banner.