> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.omegatheme.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # Send your feed to Google Merchant Center Get your Shopify products into Google Merchant Center, either through a direct API connection or through a feed URL that Google fetches. **Use this when:** you have a Merchant Center account and want your products in Google Shopping, free listings or Performance Max ads. 1. [Before you start](#2-before-you-start) 2. [Connect with the API](#2-connect-with-the-api) 3. [Add an XML feed](#2-add-an-xml-feed) 4. [Limits](#2-limits) ## Before you start * You have a Google Merchant Center account, and your Google login has **Admin** or **Standard** access to it. * Your store's website is claimed and verified in Merchant Center. See [Claim your website](/en/article/prepare-your-store-1rycpov/#2-claim-your-website). * Pick a sync method. The API is recommended: you see each product's approval status and fix issues inside Omega Feed. An XML feed suits you if you prefer to manage the upload in Merchant Center yourself. ## Connect with the API 1. Go to **Feeds** and open the **Google Shopping** tab. 2. Click **Create new feed**. 3. In **Create a new feed**, under **How to sync**, choose **Direct channel connection (API)**, then click **Create**. ![Create a new feed window with Google and Direct channel connection (API) selected](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/gmodal_j1op9b.png) 4. A Google sign-in window opens. Sign in with the Google account that has access to your Merchant Center. 5. On the consent screen, keep every checkbox selected and finish the sign-in. When you see **Account connected**, Omega Feed opens the new feed. If you already connected a Google account, step 4 is skipped. || If the sign-in fails, the app shows a **Connection error** window with an error code. Look up the code in [Can't connect Google or Meta](/en/article/connection-errors-1luzgjm/#2-cant-connect-google-or-meta). 6. In the **Google account** card, choose your Merchant Center in **Merchant Center Account**. 7. In **Choose data source**, pick an existing data source or keep **Create new source**. ![Google account card with Merchant Center Account and Choose data source](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/gacc_zqlc4l.png) 8. If you create a new source, check **Feed label**. Use A–Z, 0–9, - and _, up to 20 characters. 9. Enter a **Feed name** (up to 50 characters). 10. Set up the rest of the feed (market, products, schedule) as described in [Create a feed](/en/article/create-a-feed-by1s4i/), then save. Omega Feed starts pushing products to Merchant Center as soon as you save. New products wait for Google's review before they show in ads. ||| The feed label can't be changed after the feed is created. If another data source in the same Merchant Center sends a product with the same ID, feed label and language, Google keeps only one of them. Give each feed its own label. If the **Your GMC account is not verified** banner appears, click **Verify account now** and finish verification in Merchant Center. Products won't be approved until the account is verified. ## Add an XML feed ### Create the feed in Omega Feed 1. Go to **Feeds** and open the **Google Shopping** tab. 2. Click **Create new feed**. 3. Under **How to sync**, choose **Export a data file**, then click **Create**. 4. Set up the feed as described in [Create a feed](/en/article/create-a-feed-by1s4i/) and save. Google reads XML or TSV (tab-separated) files. ### Copy the feed URL 1. When the file is ready, a window titled **Congratulations! Your first feed is live.** shows the **Feed URL**. Click **Copy**. 2. Later, copy it again from the feed's row: click **Feed actions** (the ⋯ button) and choose **Copy feed URL**. While the file is being built, the app shows **Generating feed URL...**. Wait until a link appears. ### Add the URL in Merchant Center 1. Click **Open Merchant Center** in the same window, or open Merchant Center and go to the page for adding a product source. 2. Choose **Add products from a file** (not Shopify). 3. Choose to fetch the file from a link on a schedule, and paste the feed URL. 4. Set the fetch frequency to daily, at a time after your feed's auto-sync. 5. Leave the username and password empty, unless you turned on **Require login details** for this feed. See [Protect your feed URL](/en/article/create-a-feed-by1s4i/#2-protect-your-feed-url). 6. Save the data source. ![Merchant Center Add product source with Add products from a file selected and the Enter a link to your file field](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/gmc4_egscek.png) Each sync replaces the file at the same URL, so you paste it only once. After Google fetches the file, the feed's status in Omega Feed changes from **Never fetched** to **Uploaded**. | XML feed errors appear in Merchant Center, not in Omega Feed. Use the API if you want to see and fix issues inside the app. ## Limits * Number of feeds and products per plan: see [Plan limits](/en/article/plan-limits-n9e5hr/). * Connecting more than one Google account needs the Advanced plan. * Real-time price and stock updates work with API feeds only, on Scale and Advanced. * Google reviews new products before they show. The app shows **Pending approval** until Google answers, which can take from a few minutes to a few days. ## Related articles * [Create a feed](/en/article/create-a-feed-by1s4i/) * [Fix connection and feed URL errors](/en/article/connection-errors-1luzgjm/) * [Fix Google Merchant Center errors](/en/article/google-merchant-center-errors-efpu57/) * [Plan limits](/en/article/plan-limits-n9e5hr/) Need help? Chat with us from the app.