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> Use this file to discover available pages before exploring further.
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# How to Create Conversion Goals in Your Microsoft (Bing) Ads Account

Learn how to set up conversion goals to start measuring your ad campaign performance.

# Create Event-Based Conversion Goal

* Sign in to your [**Microsoft Ads**](https://ads.microsoft.com/) account.
* Navigate to **Tools** > **Conversions**, then select the **Conversion Goals** tab.
* Click the **+ Create** button.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_qf1xwl.png)

# New Conversion Goal Settings

* Set Up Conversion Goal: Choose **Website**, then click **Next**.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_88kgof.png)

* Define Goal Type
    * Under **Goal Category**, choose a type from the dropdown (e.g., Purchase, Add to cart).
    * Under **Goal Type**, select **Event**, then click **Next**.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_st5el2.png)

* Set up **Conversion goal details**
    * **Goal name**: Enter a name for your goal (e.g., “Website Purchase”).
    * In **Revenue** section: Choose **"Conversion action value may vary (for example, by purchase price)"** tab in the drop-down menu.
    * *(Optional)* Advanced settings: If you want to customize your tracking, you can select additional options in advanced settings
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_v9rwko.png)

    * Click **Next** button at the bottom of the page
* Select if you'd like to turn on [Enhanced conversions](https://nam06.safelinks.protection.outlook.com/?url=https%3A%2F%2Fhelp.ads.microsoft.com%2F%23apex%2Fads%2Fen%2F60178%2F2&data=05%7C02%7Cv-maguino%40microsoft.com%7Ca088f901a6ce4dc554be08dccdc81716%7C72f988bf86f141af91ab2d7cd011db47%7C1%7C0%7C638611506468936648%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=s1qVQA9zS%2BwFQog7ebUd%2BCrwp1ezsHgursk9oYlp%2B5Y%3D&reserved=0) or "I don't want to use enhanced conversions.". Then, select **Save and next**.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_7dzzx9.png)

* **Set up stagging**
    * Select the **UET tag** you want to use.
    * For the question "Do you have this UET tag installed on your website?", select the **second option**.
    * Click **Save and next**.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_5ybhbr.png)

* Install event tag
    * Choose **Manual installation**, then click **Next**
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1e0b7ax.png)

* Custom Event Parameters:
* In the **Action** field, enter the correct event action value.Click **+ Add another parameter** to add the **Category** field, and enter the corresponding category value.
**Important note**
The **Action** and **Category** values must exactly match the parameters sent by **TagFly** as shown in your **UET Tag dashboard**.
If these values don’t match, the conversion goal **will not work**.*Use the following table to find the correct Action and Category values:*![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_o8vn62.png)
* In **"When do you want to track this event?"** section and choose **"Track event on inline action"** from the dropdown.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_qvh7y6.png)

* After entering all the required information, **ignore the provided script** and click **Save and Next**, then **Done**.
✅ Your conversion goal has now been created successfully and is active!
That's it! If you need help with setting this up in the app, feel free to reach out via the in-app chat or [**schedule a meeting**](https://calendly.com/huyn-tagfly/30min?month=2025-05) with our team. We’re happy to help!