Tracking updates for IOS14 users, network connectivity or ad blocker concerns can affect the tracking accuracy, with the use of conversion API, you will minimize the risk of missing data from the browser side, the data will be sent directly from the server.
Step 1: Choose the pixel you want to add conversion API and check Enable Conversion API box:



Then you will need to generate the access token:

Step 2: Go to TikTok Ads Manager > Assets > Event > Manage Website pixel and choose the pixel you want to generate the access token.
Go to Settings tab and select Use another account's TikTok Developer app


And enter our App ID: 6986937111349821441

Step 3: Click Generate Access Token then copy the token access and paste it to our app.




Click Save then it’s done, you can test events on your store.
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