> ## Knowledge Base Index > Fetch the complete knowledge base index at: https://help.omegatheme.com/sitemap.xml > Use this file to discover available pages before exploring further. > Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash). # ๐Ÿ˜ญ My campaign hasn't reported any sales. What's wrong? Take a breath, "no sales reported" almost always comes down to one of a few things, and most are quick to check. It usually falls into one of three buckets: 1. **It's a timing thing** - the sale happened but hasn't shown up yet. 2. **It's a tracking thing** - sales are happening, but the events aren't reaching TikTok. 3. **It's a real funnel thing** - shoppers are arriving but not buying yet. Work through the checks below **in order,** top ones are the most common and fastest to rule out. ## 1. Give it a little time (attribution & processing delay) * Sales don't always appear the instant they happen. There's normal processing delay between a purchase, the event reaching TikTok, and it showing in reports. * TikTok also attributes conversions on its own window, so a sale can show in **Shopify** before it shows in **TikTok Ads Manager**. * **Check:** if the campaign is only a few hours old (or you just launched), wait and re-check later in the day before assuming something is broken. ## 2. Confirm your pixel is active and firing If nothing is being tracked, nothing can be reported. * Open **Verify pixel โ†’ Live Event Testing** and complete a test action (view a product, add to cart, checkout). * Confirm the events show up in real time. * Also check you have **at least one active pixel** - reports only show data when a pixel is active. ๐Ÿ‘‰ If events don't appear in Live Event Testing, that's your issue - fix the pixel setup first. ## 3. Check whether purchases are being recorded at all * Open **Conversion Analytics โ†’ User behavior** and look at the **Purchase** count and **Revenue** for your date range. * Cross-check with the **Purchase Report** - each purchase has a clickable Order ID that opens the order in Shopify. * Compare against your actual **Shopify orders** for the same period. **What it means:** * Purchases in Shopify **but not** in the app/report โ†’ a **tracking gap** (go to step 4). * No purchases anywhere โ†’ likely a **funnel problem** (go to step 5). ## 4. Rule out a tracking gap (not a sales gap) Sales are happening but under-reported to TikTok. Common causes: * **Browser pixel blocked** (iOS 14.5+ / ITP). Server-side **Events API** recovers many of these โ€” make sure it's set up. * **Consent denied.** If a shopper declines tracking, their events aren't sent. Open **Consent Analytics** to see how many visitors granted vs. denied consent โ€” a low consent rate explains part of the gap. * These are **coverage gaps**, not lost orders. Don't mistake them for a broken pixel. ## 5. Check if it's actually a funnel problem If shoppers arrive but genuinely aren't buying: * Open the **Conversion funnel** and find the **biggest drop-off** step (View content โ†’ Add to cart โ†’ Initiate checkout โ†’ Purchase). * A steep drop at **Initiate checkout โ†’ Purchase** is a signal to check your **checkout experience and payment options**. * A steep drop at **View content โ†’ Add to cart** is a signal your **traffic or product page** may need a look. * Use the **Segment heatmap** to see if the drop is concentrated in one device, country, or browser. > These point you to a **signal to investigate** - not a confirmed cause. Verify before you change budget. **Act on the drop with a Shopify Flow template.** Once you've spotted where shoppers fall off, you don't have to build an automation from scratch - the app ships **ready-made Shopify Flow templates** you can turn on in a couple of clicks: ![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1ccfj5o.png) For example: * Big drop at **Initiate checkout โ†’ Purchase / abandoned carts?** โ†’ enable the **abandoned checkout recovery** flow to automatically follow up with those shoppers. * Want to react to high-intent behavior? โ†’ use a flow template to tag or notify on repeat **Add to cart** without purchase. ๐Ÿ‘‰ Open **Shopify Flow templates**, pick the template that matches your drop-off, and activate it - a quick way to start winning back the shoppers you're losing at that step. Read more here: https://help.omegatheme.com/en/article/omega-tiktok-pixel-shopify-flow-integrations-wkwqo3/ ## 6. Rule out the common report gotchas * **Date range** - make sure you're looking at the period the campaign actually ran. * **Time zone** - events are recorded in the time zone set in **Event Setting**; a mismatch can make a day look empty. * **Data retention by plan** - Starter: 60 days ยท Growth: 90 days ยท Scale: 6 months. Older data won't appear on lower plans. * **Currency** - if revenue looks off, check whether you're viewing "Store default currency" (converted) or a single currency. * **Numbers won't match exactly across tools.** The app, Shopify, and TikTok Ads Manager each count and attribute differently - small differences are normal. ## Still stuck? If you've confirmed the pixel fires in Live Event Testing, purchases appear in Shopify, and Events API + consent look fine - but the report still shows nothing, reach out to support with: * The pixel ID(s) involved * The date range you're checking * A screenshot of Live Event Testing and the Purchase Report We'll help you track it down.