Previous: Omega Multi Facebook Pixels Dashboard - A quick glance into your CAPI performance

Advertisers know better than anyone that it’s all about targeting the right people. But before you target right, you have to feed Facebook with accurate data.

Omega CAPI Analytics helps you do just that - examine all the events collected and sent, to the pixel ID level.

Assess how many page views, view content, add to cart, initiated checkout & purchase events have been successfully sent to Facebook, in real-time!
View the conversion rate for each funnel, for each pixel
View the total revenue & total orders associated with the purchase events sent to the pixel in question through CAPI
Clickable order ID that leads you to the order detail page in Shopify.



What’s included in the order value of a purchase event?

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