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# Omega Google Ads: Signal Quality

### What is Signal Quality?
* **Signal Quality** measures how well your store captures conversion data and delivers it to Google Ads. Google can only optimize your campaigns as well as the data it receives, so a stronger signal means more accurate attribution and better Smart Bidding.
* You will find it on the **Signal Quality** tab in **Business Insights**. It is available on **all plans, including Free**.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1ijcot9.png)
### Your Signal Health Score
* At the top you get an overall **Signal Health score** from **0 to 100**, with a **grade** and a **label**.
* The score is a weighted blend of your three coverage metrics:
| Score = Click ID coverage × 0.40 + Enhanced Conversion coverage × 0.35 + Attribution window coverage × 0.25
| Score | Grade | Label |
| ---- |
| 90–100 | A | Excellent |
| 80–89 | B+ | Good |
| 70–79 | B | Good |
| 55–69 | C | Fair |
| below 55 | D | Poor |

* Under the score you will also see a **trend note** explaining recent movement, for example: *"Score improved from 74 to 81 after enabling Enhanced Conversions on Jun 12."*
* If your store has **never run a Signal Quality scan**, the score is empty and shows **"Not yet checked"** instead of a default score.

### The Three Coverage Metrics
The three coverage measures appear as **progress bars inside the score card** (not as separate cards). Each shows a percentage and a change (delta) versus the previous period.
###### 1. Click ID (GCLID) coverage
* **What it measures:** of the orders Trakpilot tracked, the share that captured a Google **click ID (GCLID)**, the tag that links an order back to the ad click.
* **Why it matters:** the click ID is how Google credits a sale to the exact ad, keyword, and campaign. Orders without it are much harder to attribute.
* **Weight in score:** 40%.
###### 2. Enhanced Conversion (EC) data coverage
* **What it measures:** of your Purchase conversions, the share Trakpilot **sent** to Google with at least one customer identifier (email, phone, or address) for Enhanced Conversions.
* **Why it matters:** Google matches this hashed first-party data to its logged-in users to recover conversions that a missing click ID or cookie loss would otherwise hide.
* **Note:** this measures what Trakpilot **sent**, not what Google confirmed as matched.
* **Weight in score:** 35%.
###### 3. Attribution window coverage
* **What it measures:** of your orders that have a click ID, the share whose purchase happened **within the attribution window** of the ad click.
* **The window is a fixed 30 days.** It is set by the app, is not read from your Google Ads settings, and cannot be changed.
* **Note:** this is most accurate for **new orders**. Orders whose click timestamp was not captured are counted as outside the window.
* **Weight in score:** 25%.

### Recommendations
* When a coverage area is too low, Signal Quality lists **recommendations** to fix it. Each one has:
| Part | What it is |
| **Severity** | **Critical**, **Warning**, or **Info**. Fix Critical first. |
| **Headline** | A short summary of the issue. |
| **Detail** | The impact in plain terms, for example "22% of tracked orders are at risk of not being attributed". |
| **Action button** | A deep link that takes you straight to where you fix it. |
* Recommendations are triggered when a coverage metric falls below its healthy level (for example, Click ID coverage below 70% or Enhanced Conversion coverage below 50% raises a Critical item; attribution window coverage below 80% raises a Warning).
* Some recommendations include an **estimated impact as a percentage**, for example *"Improving EC data coverage to 85% could recover \~12% more attributed conversions."* Dollar figures are **not** shown in this version.
* The number of Critical items is also what feeds the "needs attention" signal in your weekly and monthly reports.

### Conversion lag
* Below the trend chart, the **Conversion lag** card shows how long after the first ad click your orders actually happen, so you can judge your attribution window and remarketing timing. It splits orders that have a click ID into six buckets:
**Same day · 1–3 days · 4–7 days · 8–14 days · 15–30 days · over 30 days**
* Each bucket shows a count and its share of orders with a click ID. The header shows the total number of orders with a click ID, and a footer note summarizes it automatically, for example: *"82% of conversions happen within 7 days, your 30-day attribution window captures 100% of this store's conversions."*
* If there is no click ID data yet, the card shows: *"No click ID data yet, enable auto-tagging to see conversion lag."*

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1q95pf8.png)

### How to read and improve your score
1. Read your **score, grade, and label** for the headline.
2. Check the **three coverage bars** and their deltas to see what is trending down.
3. Open the **recommendations** and clear **Critical** ones first, using each action button.
4. Return later; the **trend note** will show your improvement, and the score rises as your weighted coverage improves.

### Special states
* **Google Ads not connected.** You will see a prompt to connect your Google Ads account before signal data can be shown.
* **No orders in the selected range.** The score shows **"—"** and the charts show an empty state.
* **Strong score (A, 90+).** No recommendations are shown, since there is nothing to fix.
* **Poor score (below 55).** A "your signal quality needs attention" banner appears at the top of the page.

### Frequently asked questions
1. **How is the score calculated?** It is a weighted blend of your three coverage metrics: Click ID coverage (40%), Enhanced Conversion coverage (35%), and Attribution window coverage (25%).
2. **What is a good score?** 90+ is Excellent (A), 80–89 Good (B+), 70–79 Good (B), 55–69 Fair (C), below 55 Poor (D). Clearing Critical recommendations is the fastest way to raise it.
3. **How long is the attribution window?** A fixed 30 days. It is set by the app, not by your Google Ads settings, and cannot be changed.
4. **What is the difference between Click ID coverage and Enhanced Conversion coverage?** Click ID coverage is about capturing the ad-click tag on an order. Enhanced Conversion coverage is about sending hashed customer data so Google can still match a sale when the click ID is missing. Enhanced Conversion coverage reflects what was sent, not what Google confirmed as matched.
5. **Why does my score show "—"?** Either your Google Ads account is not connected, or there are no orders in the selected date range. Connect Google Ads or widen the range to see your score.