> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.omegatheme.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Omega InstaFeed - Analytics

# Analytics


### **What it does:**
* See what’s converting.
* Know what your customers are clicking.
* Identify your best-performing visuals & products.

### 📌 Where to find it:
Go to the Analytics tab in the sidebar menu.

### **What is included:**
The **Analytics** section helps you track and evaluate how your Omega Instagram Feed widgets perform in terms of product engagement and interaction. Below are the key components:
1. **Total Add-to-carts overview**
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1kd4ban.png)
**Metric shown**: Total number of add-to-carts generated from tagged products in the selected feed widget.
**Time filter**: You can filter by date range (e.g., Last 7 days).
**Line Chart**:
* Compares the number of add-to-carts in the current period vs. previous period.
* Helps assess trends and changes in user interaction over time.

2. **Feed performance**
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1j6yjrg.png)
**Chart**: A line graph comparing:
* **Impressions** (red line): How many times the feed appeared on your storefront.
* **Clicks** (blue line): How many times media in the feed was clicked.
In this chart you can view a detailed breakdown of how each individual media item (image/video) performs.
* Impressions: Number of times this media item was shown in your feed.
* Clicks: Number of times users clicked on the media.
* CTR: Click-through rate = (Clicks ÷ Impressions) × 100.
* Tagged products: Number of products linked (tagged) to that specific media.
**Use case**: Identify which visuals are driving the most interaction.

3. **Top product performance**
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_qysxew.png)
This is the visual comparison of your top-performing products by:
* **Impressions**
* **Clicks**
* **CTR**
**Purpose**: Understand which products get the most visibility and interest from your feed.
In this chart you can view a breakdown of interaction per tagged product.
* Impressions: How often the product was seen through media in the feed.
* Clicks: How often the product was clicked to view details.
* Add-to-carts: How often the product was added to cart after being seen in the feed.
* CTR: (Clicks ÷ Impressions) × 100
**Use case**: Measure how effective each tagged product is in driving shopping intent.

### **⚙ Timezone settings:**

To make sure your analytics reflect accurate data and reporting, you can now **select your preferred timezone**.
* **Default setting:** The timezone will automatically follow your store’s timezone.
* **Customization:** You can change it anytime to match your local timezone or your team’s reporting standard.
* **Benefit:** This ensures that all analytics data, such as impressions, clicks, and conversions, are displayed in alignment with your actual hours.