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# Product Tracking Type for Pinterest Pixel  (Product ID vs Variant ID)

The **Product Tracking Type** setting lets you control **how Omega sends product identifiers (`content_id`) to Pinterest** when customers view or interact with products on your store.
This setting is especially important if you run **Pinterest Shopping Ads, Dynamic Ads, or Catalog-based campaigns**, because Pinterest uses `content_id` to match website events with products in your catalog.

Choosing the correct tracking type helps ensure:
* Accurate event attribution
* Correct product or variant matching in ads
* Better retargeting performance and ROAS

# Why this matters
When a customer views a product on your website, Omega sends an event (such as **ViewContent**, **AddToCart**, or **Checkout**) to Pinterest.
Each event includes a `content_id`, which Pinterest uses to answer this question:
> “Which product (or variant) did the customer interact with?”
If the `content_id` **does not match** your Pinterest Catalog structure, your Shopping Ads may:
* Match the wrong item
* Lose attribution
* Perform worse than expected
This setting ensures your pixel data and catalog data **stay aligned**.

# Available options

By default, tracking type is set to **product_id** by the app. To change the type, go to Settings section within the app and switch between **product_id** or **variant_id**.
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1idifo3.png)

### 1. Product ID
**Track at the product level**
When selected:
* Omega sends **Product ID** as `content_id`
* Pinterest tracks interactions at the **main product level**
**Recommended if:**
* Your products have **no variants**, or
* You advertise products without size, color, or style differentiation
**Example:**
* Product: “Running Shoes”
* All views and actions are tracked under one product ID
**Pros:**
* Simple setup
* Suitable for basic catalogs
**Limitations:**
* Less accurate if products have multiple variants

Here's how it appears on Pinterest Pixel Helper when tracked by **product_id**:
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_mes1or.png)



### 2. Variant ID (Recommended for Shopping Ads)
**Track at the exact variant level**
When selected:
* Omega sends **Variant ID** (e.g. size, color, style) as `content_id`
* Pinterest tracks interactions for the **exact item the customer viewed**
**Recommended if:**
* Products have **multiple variants**
* You run **Pinterest Shopping Ads or Dynamic Retargeting**
* You want the most accurate attribution and product matching
**Example:**
* Product: “Running Shoes”
* Variant: “Black – Size 42”
* Pinterest tracks this exact variant, not just the parent product
**Benefits:**
* More precise retargeting
* Better catalog-to-event matching
* Improved Shopping Ads performance
👉 Most merchants using Pinterest Shopping Ads should select **Variant ID**.

Here's how it appears on Pinterest Pixel Helper when tracked by **variant_id**:
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_gyraj0.png)
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