> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.omegatheme.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Set up API for Conversions

The Pinterest API for Conversion is a secure and reliable way to send your marketing data directly to Pinterest through server-side tracking.

# Why Pinterest API for Conversions (PAPI)?

PAPI gives Pinterest the best tracking signal possible with more data points, and less data loss due to IOS 14 restrictions. This leads to better ad performance overall because of the enhanced tracking results.

Advertisers should be capturing events this way in parallel with a browser Pinterest tag when possible.

# Setting up Pinterest API for Conversions

Take a look at the video tutorial if you prefer to watch:

${youtube}[How to install Pinterest Tag + API for Conversions for Shopify to maximize Pinterest Ad results.](jVumIE1qqL4)
### Go to your Ads Manager
 ![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_ujpvw3.png)
### Grab the access token

Click into the button Generate new token

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_t1o4hx.png)
Copy the token

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_6etjyf.png)

### Pass to Omega

![](https://omegatheme-contact.gitbook.io/~gitbook/image?url=https%3A%2F%2F3414247805-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FA570YfBOzIsYqJeYVhF1%252Fuploads%252FwzrBEcuxoFRdjxf1yPNy%252Fimage.png%3Falt%3Dmedia%26token%3D4879fb43-07e5-4de4-96a8-812c9d0204e8&width=768&dpr=4&quality=100&sign=19ee8bbb&sv=2)

|| Tada! You’re done and your events will be captured and sent via the server-side.