> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# Statistics

Track the real impact of your discount campaigns with a redesigned statistics dashboard built for data-driven decisions.
## In this article
* [What's new](https://claude.ai/cowork/local_b5267325-9b99-4259-b508-894a04166fcb#2-whats-new)
* [Key metrics](https://claude.ai/cowork/local_b5267325-9b99-4259-b508-894a04166fcb#2-key-metrics)
* [Offer performance](https://claude.ai/cowork/local_b5267325-9b99-4259-b508-894a04166fcb#2-offer-performance)
* [Conversion funnel](https://claude.ai/cowork/local_b5267325-9b99-4259-b508-894a04166fcb#2-conversion-funnel)
* [Filtering and date range](https://claude.ai/cowork/local_b5267325-9b99-4259-b508-894a04166fcb#2-filtering-and-date-range)
* [Plan availability](https://claude.ai/cowork/local_b5267325-9b99-4259-b508-894a04166fcb#2-plan-availability)
* [Good to know](https://claude.ai/cowork/local_b5267325-9b99-4259-b508-894a04166fcb#2-good-to-know)
## What's new
The statistics page has been completely redesigned to give you a clearer picture of how your discount campaigns are performing. Instead of basic counters, you now get revenue-focused metrics, trend charts, and a conversion funnel that shows exactly where shoppers drop off or convert.

## Key metrics
At the top of the page, you'll find these headline numbers:
* **Total app revenues**: total revenue generated through orders that used your Pareto discounts.
* **Average order value (AOV)**: the average cart value across discounted orders.
* **AOV Lift**: how much higher your AOV is compared to orders without discounts. This tells you whether your offers are actually increasing basket size.
* **Offer conversion rate**: percentage of shoppers who saw an offer and completed a purchase.
* **Extra revenue from offers**: additional revenue attributed to your discount campaigns, compared to what would have happened without them.

### Average order value over time
A trend chart plots your AOV across the selected date range. Use this to spot the impact of specific campaigns or seasonal patterns.

## Offer performance
The **Offer performance** table ranks all your active and past offers by key metrics. Compare which campaigns drive the most revenue, which have the highest conversion rate, and which are underperforming.
**Top performers** highlights your best offers automatically, so you can double down on what works.

## Conversion funnel
The **Offers conversion funnel** visualizes the shopper journey through your discounts: from viewing an offer, to adding products to cart, to completing checkout. Each step shows the count and drop-off rate, helping you identify where to optimize.

## Filtering and date range
Use the date picker at the top of the page to filter statistics by any time range. All metrics, charts, and tables update accordingly.
## Plan availability
Statistics metrics are categorized by pricing plan. Some advanced metrics (like AOV Lift, conversion funnel, and top performers) may require a higher plan tier. Check your current plan under **Settings > Pricing** to see which metrics are available to you.
## Good to know
* Statistics reflect orders that were processed with Pareto discounts applied. Refunded or cancelled orders are excluded.
* Data may take up to a few hours to fully update after an order is placed.
* The conversion funnel tracks sessions where a shopper viewed at least one Pareto offer.
* Historical data is available from the date the app was installed.