> ## Knowledge Base Index
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> Use this file to discover available pages before exploring further.
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# Sync Products to Microsoft Merchant Center

# Sync Products to **Microsoft Merchant Center**
Omega Feed helps you create a structured XML feed URL to export your Shopify products to **Microsoft Merchant Center**.
* **XML Feed Only:** The app generates a dynamic feed URL. You can copy this link and paste it into your **Microsoft Merchant Center** to upload your catalog.
* **API Sync Notice:** Please note that Omega Feed does not support a direct API connection for **Microsoft** yet.
**📍 Navigation:** From Shopify Admin: `Sidebar` → `Omega Feed` → `More channels` →  `Microsoft`

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1vj1boe.png) 



# 🛠️ Step-by-Step Feed Setup
### Step 1: Getting Started
* On the `Microsoft` tab, click `Create feed now`

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1c6mog9.png)

* Or `Create new feed` if you already have existing feeds.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_ro4gbh.png)

### Step 2: Configure Feed Settings
1. `Feed name`**:** Enter a clear name for your feed (up to 50 characters) so you can easily recognize it in your list.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_lvoacq.png)

2. **Target Market Settings**
    * **Use store default settings:** Automatically applies your primary Shopify store's domain, country, currency, and language.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1gtpuru.png)

    * **Target a specific market:** Manually select your target *Market, Country, Currency, and Language* (Requires a Scale plan or above; supports product translation integrations).

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_gxbzk3.png)

3. **Product & Variant Selection**
**Product source:** Choose to sync your
        * **All products**
        * Filter by **Products from collections**
        * Group by **Products in specific tags**, or **Pick individual products** one by one (Requires a Scale plan or above)

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_6v997j.png)

**Variant selection:** Decide whether to export **All variants** of a product or the **First variant only**.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_14mcs2t.png)

4. Schedule Auto-Sync
Configure how frequently the app should automatically update your feed:
Set your preferred interval frequency:
        * **Weekly**
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_12z6zi3.png)
        * **Daily** (Requires a Scale plan or above)
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_ldjt66.png)

        * **Hourly** (Requires a Scale plan or above)
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1dt0mjh.png)

5. Availability Rules
Control your feed based on product stock status:
        * **Skip out-of-stock products:** Check this option to automatically remove sold-out products from your feed.
| How it works: When an item runs out of stock, it is removed from the feed. When it becomes available again (in stock), the app automatically adds it back to the feed.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1e19frz.png)

# Step 4: Preview & Finalize Feed
This last step shows a full summary of your settings and a quick preview of your products before you sync them.
1. Review Setup Summary
Each section includes an **Edit** link that lets you return directly to the corresponding configuration step to apply updates:
        * `Products`**:** Displays the selected product sources (e.g., *All products*).
        * `Schedule`**:** Shows the configured synchronization interval and execution time (e.g., *Weekly - 16:45*).
        * `Market`**:** Displays the targeted localized market and currency pairing (e.g., *US - USD*).
        * `Mapping fields`**:** Indicates the exact number of attributes currently mapped to Microsoft attributes (e.g., *27 mapped*).
        * `Language`**:** Specifies the configured feed language dialect (e.g., *en*).
        * `Custom rules`**:** Lists active rule logic applied to modify standard catalog behavior (e.g., *No rules*).

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_7ea7lh.png)

2. Live Product Preview
Below the summary, product cards show your items as they will appear on **Microsoft Merchant Center**, including the image, name, price, and stock status.
**Product Details Review:** Click on any product card to open the **"Fields sent to your feed"** window.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_ere7a7.png)

This shows the exact product details that will be sent to **Microsoft Merchant Center,** divided into two main groups:
* **Essential Fields:** Shows basic information like `ID`, `Title`, `Description`, `Availability` (e.g., *in\_stock*), `Condition`, `Brand`...
* **Media:** Shows the main `Image link` and other product images hosted on Shopify.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1o1tjjq.png)

3. Save and Sync Buttons
After checking your preview, choose one of the options at the bottom-right corner:
* `Done Setup`**:** Saves your current configuration without generating the link right away. The app will automatically generate your XML feed URL later based on your auto-sync schedule.
* `Sync`**:** Saves your configuration and generates your XML feed URL immediately.

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1mw312d.png)

# 📊 Monitoring & Managing Feeds
After successfully finalizing your setup, the feed instance will appear on the **Microsoft feed list page**. You can monitor and control active sync operations using the following structured management table:
### Feed List Summary Table

| **Column** | Description |
| ---- |
| Auto sync | An ON/OFF switch. Turning it off stops automatic updates but keeps your settings. |
| Feed name | Shows the name of your feed and the total number of selected products synced inside this feed. |
| Sync status | Shows the current state of your XML file: <br><br>**Syncing**: The app is currently generating or updating the XML file. <br><br>**Synced**: The XML file has been generated successfully. |
| Feed URL | Provides action buttons for your feed file: <br><br>**Copy URL**: Copy the dynamic XML feed link to paste into **Microsoft Merchant Center**. <br><br>**Download**: Download the physical XML file directly to your device. |
| Last sync | Shows when the feed was last updated (e.g., *"a few seconds ago"*) and the time for the next automatic sync. |
| Action | **Sync now:** Regenerates the XML feed file immediately without waiting for the scheduled time.<br><br>**Edit:** Opens the settings again so you can change your product choices, rules, or schedule.<br><br>**Duplicate:** Makes an exact copy of this feed setting to help you create a new one faster.<br><br>**Delete:** Permanently removes this feed setting from the app. |

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_16vup80.png)
