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# Target customers with segments and multiple tags

Reach the right shoppers by attaching a Shopify customer segment to a discount and by targeting several customer tags at once with match all or match any logic.

## In this article

* [How it works](#2-how-it-works)
* [Before you begin](#2-before-you-begin)
* [Target a customer segment](#2-target-a-customer-segment)
* [Target multiple customer tags](#2-target-multiple-customer-tags)
* [How segment and type work together](#2-how-segment-and-type-work-together)
* [Limitations](#2-limitations)

## How it works

Target customer used to be a single dropdown that could only target by account identity and one tag at a time. Now you can also attach one Shopify **customer segment** (for example shoppers who have not purchased yet, repeat customers, email subscribers, or abandoned checkouts) as the audience of a discount, and you can list **multiple tags** with **Match any** or **Match all** logic.

Membership in a segment is decided by Shopify, using the segment's own definition. Your existing **Customer type** selector stays exactly as it is, and both conditions combine: a shopper must match both to get the discount.

![Customer segment card below the Target customer card in the offer editor](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/anh-man-hinh-2026-07-29-luc-16_1ih10i1.png)

## Before you begin

* This feature is available on **all Pareto plans**.
* It applies to the **Automatic** discount method only. The Customer segment card does not appear for the Manual method.
* Segments come from Shopify. Only Shopify **default** segments are listed. You can manage segments in your Shopify admin under **Customers > Segments**.

## Target a customer segment

1. Open a campaign in the editor using the **Automatic** method and scroll to **Target customer**.
2. Open the new **Customer segment** card.
3. Pick one Shopify default segment. The default is **No segment**, which keeps the audience the same as before.
4. Note the reminder that membership is determined by Shopify's segment definition.
5. Click **Save**. Pareto attaches the segment as the discount's audience and Shopify gates the discount to members at checkout.

If your store has no default segments yet, the picker shows only **No segment** with a link to create them in Shopify.

## Target multiple customer tags

1. In **Target customer**, choose a tag based type (**with tags** or **without tags**).
2. In the tag field, type a tag and press **Enter** to add it as a chip. Add as many as you need. Remove a chip with its **x**, or press **Backspace** on the empty field to remove the last one.
3. Choose the match logic: **Match any (OR)** qualifies a shopper who has any listed tag; **Match all (AND)** requires every listed tag.
4. Click **Save**.

| Type | Logic | A shopper qualifies when |
| ---- |
| with tags | Match any (OR) | they have at least one listed tag |
| with tags | Match all (AND) | they have every listed tag |
| without tags | Match any (OR) | they have none of the listed tags |
| without tags | Match all (AND) | they do not have all of the listed tags |

## How segment and type work together

The segment (checked by Shopify) and the Customer type (checked by Pareto) are independent gates on the same discount. Both must pass. A shopper who is not a segment member never receives the discount, even if the tag logic passes, and the reverse is also true.

On the storefront, the widget confirms membership for a logged in customer before showing the offer. Guests, and anyone whose membership cannot be confirmed, do not see the offer.

![Default segments options include: No segment, Customers who haven't purchased, Customers who have purchased more than once, Abandoned checkouts in the last 30 days, Email subscribers, Customers who have purchased at least once](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/anh-man-hinh-2026-07-29-luc-16_11yrgc2.png)


## Limitations

* Only Shopify **default** segments are supported. Custom, merchant built segments are not available yet.
* The Manual (draft order) discount method does not support segment targeting.
* Membership follows Shopify's definition and is evaluated by Shopify, so there can be a short delay before a newly qualifying shopper is treated as a member.
* The storefront widget hides the offer for guests and whenever membership cannot be confirmed.
* A legacy campaign with a single tag keeps working exactly as before.