TikTok Multi Pixels - Set up Events API for more data & better attribution
Previous: How to install your TikTok pixels to your Shopify using Omega
Events API enables our app to send all server-side events despite ad blockers, cookie blockers, and users’ internet connections. This is a crucial step in making data-backed ad decisions. You won’t want to make decisions on an eclipsed view of data right?
Let’s jump right in with how to send server events to your TikTok pixels through Events API
Get an access token
The access token is a key that allows our app to send server events to the TikTok server through Events API. Server events will be stored in your pixel ID and processed the same way as browser events by Tiktok
Pass the access token to the Omega app
Check out this video for detailed instructions:
That’s it! Your next task is testing if server events are sent properly.
Next up:
Testing server events (Events API)
Related article:
Testing browser events (pixels) - only if you turned off Events API
Events API enables our app to send all server-side events despite ad blockers, cookie blockers, and users’ internet connections. This is a crucial step in making data-backed ad decisions. You won’t want to make decisions on an eclipsed view of data right?
Let’s jump right in with how to send server events to your TikTok pixels through Events API
Get an access token
The access token is a key that allows our app to send server events to the TikTok server through Events API. Server events will be stored in your pixel ID and processed the same way as browser events by Tiktok
Pass the access token to the Omega app
Check out this video for detailed instructions:
That’s it! Your next task is testing if server events are sent properly.
Next up:
Testing server events (Events API)
Related article:
Testing browser events (pixels) - only if you turned off Events API
Updated on: 18/11/2022
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