🔥 What is the different between Event ID and pixel ID?
In Twitter, an "Event ID" and a "Pixel ID" serve different purposes in the tracking and measurement of advertising campaigns.
A Pixel ID is a main pixel that is created automatically by Twitter. The Pixel ID is used to track Page view events only. One Business account can only create only 1 pixel ID.
![](https://omegatheme-contact.gitbook.io/~gitbook/image?url=https%3A%2F%2F2191823797-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FUSzBukFM8NPayz1rIR5I%252Fuploads%252FALrmOGepeOm8cZRxh9UM%252FGroup%252054%2520%281%29.png%3Falt%3Dmedia%26token%3Dc3005388-f50b-4645-ba14-9c5e3fb69281&width=768&dpr=4&quality=100&sign=3458cc2e&sv=2)
On the other hand, an Event ID is a unique identifier assigned to a specific event or action that you want to track on your website or mobile app.
Let call the Pixel ID is a parent and the Event ID is a child 👏
For example, you can use Event IDs to track when someone clicks on a specific button or makes a purchase on your website. This allows you to measure the effectiveness of your Twitter Ads campaigns in driving specific actions on your website.
![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_4q0mn4.png)
Here is the list of Event ID I created. From 1 pixel ID, the user can create an unlimited Event ID.
![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_se5ka7.png)
A Pixel ID is a main pixel that is created automatically by Twitter. The Pixel ID is used to track Page view events only. One Business account can only create only 1 pixel ID.
![](https://omegatheme-contact.gitbook.io/~gitbook/image?url=https%3A%2F%2F2191823797-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252FUSzBukFM8NPayz1rIR5I%252Fuploads%252FALrmOGepeOm8cZRxh9UM%252FGroup%252054%2520%281%29.png%3Falt%3Dmedia%26token%3Dc3005388-f50b-4645-ba14-9c5e3fb69281&width=768&dpr=4&quality=100&sign=3458cc2e&sv=2)
On the other hand, an Event ID is a unique identifier assigned to a specific event or action that you want to track on your website or mobile app.
Let call the Pixel ID is a parent and the Event ID is a child 👏
For example, you can use Event IDs to track when someone clicks on a specific button or makes a purchase on your website. This allows you to measure the effectiveness of your Twitter Ads campaigns in driving specific actions on your website.
![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_4q0mn4.png)
Here is the list of Event ID I created. From 1 pixel ID, the user can create an unlimited Event ID.
![](https://storage.crisp.chat/users/helpdesk/website/8383e5404a31c000/image_se5ka7.png)
Updated on: 05/12/2024
Thank you!