Events API Web

You have more control over what you share and when you share Events API.

Dynamic product ads, custom targeting, campaign optimization, and attribution can all be powered by events data. The TikTok Events API is a server-to-server (S2S) connection that allows you to send visitor events directly to TikTok from your website or app. Data shared using the Events API is processed in the same way that data shared through the TikTok pixel and TikTok SDK business tools is. Especially, Privacy controls that can be customized: Flexible privacy controls help you change what data you share and when you share it, allowing you to stay compliant with quickly growing standards.

Browser ad blockers aren't a problem.

Integrate and iterate without client-side limits, such as network connectivity or ad blocker concerns, thanks to its streamlined stability and security. As a result, the following is the maximum event measurement: To gain a unified view of your customer's journey from page view to purchase, capture more events with higher accuracy across different browsers, apps, and devices.

Moreover, there’s one more benefit is that it adds match keys to all events shared since data can be sent after your customer moves throughout the funnel

TikTok's Events API for Web allows you to exchange website visitor events directly from your server. Web server events are associated with a pixel and treated similarly to browser events. Marketing audiences are built through events, which are also utilized to optimize ad distribution and track campaign performance.
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