English
Vietnamese
Chinese
Chinese (TW)
Go to website
Back
Articles on:
Facebook Multi Pixels
Everything you need to know about Facebook Multi Pixels app
How to disable or remove a Facebook pixel from your Shopify store
When you setup your Facebook account in Facebook channel on Shopify, a Facebook pixel can be added, then you need to remove this pixel code on Shopify if you have added the same pixel ID in Facebook Multi Pixels app. If you don't remove the pixel code, then your store will have more than one pixel on it, which can result in duplicate or incorrect data in your reports. There are 3 possibilities you added the pixel ID on Shopify, please check your case and remove it:
Very popular
Facebook Multi Pixels - Give Facebook more sufficient data with Conversion API
Setup Conversion API for Faceebook
Very popular
Facebook Multi Pixels - Testing server events (CAPI)
Now that you’ve enabled Conversion API to send server events, let’s test if they work properly. Get the Test Event Code Give Omega the Test Event Code Start testing Go to your storefront and test some page views, view content, add to cart, initiate checkout & purchase events. You should be able to see s
Very popular
Facebook reporting limitations
Similar limitations will apply to the measurement of some web conversion events because of reporting limitations of iOS 14 devices. The following limitations are expected across Ads Manager, Ads Reporting, and the Ads Insights API. Delayed reporting: Real-time reporting will not be supported, and data may be delayed up to 3 days. Please refer the documents here to check further: https://www.facebook.com/business/help/331612538028890?id=428636648170202 As a result, we suggest you to check
Very popular
Facebook Multi Pixels - Getting started with pixel installations
This is the very first step to start sending events from your store to Facebook. There are 2 concepts to bear in mind: *** Browser events:** sent by a pixel that works and executes on the visitor’s browser. Pixel installed this way is prone to data loss due to cookie blockers, ad blockers & browser blockers. *** Server events:** sent from our servers to Facebook server, without depending on browsers. This means less data loss. You’ll mostly need to send both kinds of events for accura
Very popular
Why the pixel doesn't show on Facebook Pixel Helper after installing the app correctly?
Receiving a number of question about why the pixel doesn't fire or trigger any events on the Facebook Pixel Helper after setting the app correctly, we are making a tutorial video to help you to check and resolve it on your end. As normal, once you install the app, it will automatically embed the app code to your theme so that the app can work for your store . However, if you are not in that case, please check your store theme to see:  with your Online Store. It’s more intuitive, a toggle away, and much more optimal. Previously, for Omega to work, we have to do some technical thing behind the scene that usually involves automatically injecting script
Few readers
Omega CAPI Analytics - Examine revenue, event counts, orders recorded & more
Previous: Omega Multi Facebook Pixels Dashboard - A quick glance into your CAPI performance Advertisers know better than anyone that it’s all about targeting the right people. But before you target right, you have to feed Facebook with accurate data. Omega CAPI Analytics helps you do just that - examine all the events collected and sent, to the pixel ID level. Assess how many page views, v
Few readers
Dynamic Product Ads with Omega Catalog - A game-changer
A little nudge to the right cart abandoners at the right time mean more revenue. You’ve probably well aware of this, but no one said that it’s going to be easy. WHY DO DYNAMIC PRODUCT ADS (DPA) EXIST? They’re there for a mission, saving you time and boosting your r
Few readers
Potentially violating personal data sent to Facebook: Solution found!
Long story short: If you’re a Shopify business sending events to FB for your FB ads, your URL parameters may look something like this: There’s almost always a VAR
Few readers
Purchase reports in my Ads Manager seem incorrect. Could there be something wrong?
First off, let’s say that this is not uncommon, but we work hard to assure that everything is functioning properly from our end. Omega captures and sends events to Facebook & those events will show up in your Event Manager, not Ads Manager. Here’s how you can help us ensure that we’ve done our job: Filter your Event Manager data for a certain day Compare the data with what’s showing under the Analytics tab in our app Let us know if there’s a huge discrepancy As much as we underst
Few readers
Why do I need to remove the test event?
If you don’t remove the test code after testing, real events will be sent to Test Event instead of Event Manager => you’ll lose numerous events that should be allocated in ads reports. (real events will be sent to test event and not to the ads manager)
Few readers
Can the time zone settings mess up with my data accuracy?
It’s possible. It’s best to ensure that you’ve set the same time zone across your Ads account, your Shopify, and within our app. This means events are captured & reported for the day when it occurs without discrepancies across the 3 dashboards. Related articles Getting started with pixel installations [Omega CAPI Analytics - Ensure your pixel captures & sends enough purchase events](/en/article/omega-
Few readers
Facebook Multi Pixels - Test custom events
Testing custom events is exactly the same as how you test a standard event. The only difference is that instead of performing a standard event (page view, view content, add to cart, initiate checkout, purchase), you want to perform the custom event you’ve built. In this example, we built a ** “subscribe”** event that fires at the click of the subscribe button. Observe the test custom event in the Test Event tab . So the prerequisite is that you’ve enabled CAPI for the pixel in question. Related articles Omega Dashboard - A quick glance into your CAPI performance
Few readers
How can I check if my pixel is working or not?
Step 1: Click here to add Facebook Pixel Helper extension to Chrome Step 2: Verify your pixels are firing properly Go to
Very popular
Why doesn’t the event count look identical to my Shopify Analytics, e.g. with add to cart?
First, Shopify measures your entire store session while pixels only measure the events on the pages it’s set to fire on. Secondly, Shopify only counts 1 add to cart if a shopper reaches the cart page in the same session, while Omega pixel counts 1 every time the ATC button is clicked. E.g. If a shopper clicks the ATC button twice but doesn’t visit the cart page → Shopify will report 0 ATC for that session, while Omega server-side pixel will report 2 ATC events. [If I don’t turn on server-sid
Few readers
Facebook Multi Pixels - How to add script to thank you page to track purchase event
Please make sure that you have added the script to Checkout by going to Settings and choose Checkout. At the additional scripts section, please paste this script: 2. 3.  so pixel cannot send customer information to Facebook, so there is a warning, it is no problem. If the customer logs in, the app still sends all the information to Facebook. This is normal Only clients who are tracked by CAPI have this warning, so no problem. All Pixel apps including Shopify are doing the same [Server Sending Invalid Match Key
Very popular
How do I fix "Not pair with a catalog" error?
Don’t worry if you don’t want to run Dynamic Product Ads (DPA). If you do, what’s needed is to create a catalog & upload products to it through a data feed. Please find out how to do that in the related articles. Related articles Sell on Facebook - Upload your products to Facebook Catalog
Very popular