> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.omegatheme.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Two Owls 跟踪模式

从今天起，您的广告追踪将升级至全新境界

![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1nxv06p.png)
**🦉像素猫头鹰：纯Facebook像素的"美好旧时光"已逝**
转化战役充满挑战。没有"指挥官"指引广告定向目标，开展转化广告注定失败。

过去，简单的Facebook像素**曾能**帮助商家从数十亿用户中定位最相关人群获得销售。

**但Facebook像素始终存在局限**
仅举几例，仅依赖浏览器端的Facebook像素难免遭遇：
网络连接问题
广告拦截器
Cookie屏蔽

||| iOS14+限制更是雪上加霜，90%的iOS用户选择退出追踪，使单一像素方案更加无力

**🦉转化API猫头鹰：后iOS14时代广告测试与扩量的无名英雄**
转化API(CAPI)在服务器端默默工作：
* 确保即使像素被屏蔽，转化事件也不遗漏
* 发送富含信号数据，提升画像匹配与报告精度

CAPI捕获的数据最终助力更精准定向、更低CPM和更高ROAS

**🦉🦉双猫头鹰模式至关重要**：靠猜测无法正确测试和扩量。当像素猫头鹰与CAPI猫头鹰强强联合，您通过提供Facebook所需追踪信号+数据点，为广告预算创造最大价值

👉立即激活双猫头鹰模式，驶向盈利彼岸！

${frame}[](https://docs.twoowls.io/~gitbook/image?url=https%3A%2F%2F2018944329-files.gitbook.io%2F%7E%2Ffiles%2Fv0%2Fb%2Fgitbook-x-prod.appspot.com%2Fo%2Fspaces%252F6nRvcVoGY4QrsHN9eWVJ%252Fuploads%252FGZ9BsVrCapuPThRZV1TD%252FThi%25E1%25BA%25BFt%2520k%25E1%25BA%25BF%2520kh%25C3%25B4ng%2520t%25C3%25AAn%2520-%25201080%2520%25C3%2597%2520880px%2520-%2520Opera.gif%3Falt%3Dmedia%26token%3Ddb5ce24c-23a5-494e-a00d-c386c1484d1d&width=768&dpr=1&quality=100&sign=783a788e&sv=2)

### 快速入门
![](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1cyb2m0.png)

按指南快速掌握应用精髓：
[▶️ 准备像素](https://help.omegatheme.com/en/article/get-your-pixels-ready-ly76mk/)  
[🔐 升级CAPI数据](https://help.omegatheme.com/en/article/level-up-your-data-with-capi-1m3xkwt/)  
[📤 发送首批事件](https://help.omegatheme.com/en/article/ship-your-very-first-events-to-facebook-8su0d9/)  
[🔦 监控数据发送](https://help.omegatheme.com/en/article/monitor-whats-sent-1oem4i6/)  
[🚀 精准归因首单](https://help.omegatheme.com/en/article/get-your-first-sales-attributed-to-the-right-campaign-1jaxso4/)  
[🔁 开启再营销](https://help.omegatheme.com/en/article/start-retargeting-t89ejs/)  

重要提示：请完成必要检查确保应用顺畅运行  
[📌 重要检查清单](https://help.omegatheme.com/en/article/important-checklists-1c1vbzq/)