> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.omegatheme.com/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# UTM跟踪

### 如何启用UTM跟踪参数

#### 📌 启用UTM跟踪功能
![UTM跟踪设置界面](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_10677vh.png)
☑️ **勾选**"为URL添加UTM跟踪参数"选项
启用后，系统会在同步商品至Google Merchant Center时自动为商品URL添加UTM参数
![UTM参数示例](https://storage.crisp.chat/users/helpdesk/website/-/8/3/8/3/8383e5404a31c000/image_1kfssj4.png)

#### 📊 UTM参数说明

| 参数 | 示例值 | 用途说明 |
| ---- |
| **UTM来源(utm_source)** | `google` | 标识流量来源(如:google、facebook) |
| **UTM媒介(utm_medium)** | `cpc` | 流量类型(如:cpc-按点击付费、organic-自然流量) |
| **UTM活动(utm_campaign)** | `shopping` | 营销活动名称(如:购物广告、免费商品列表) |

#### 🔗 最终URL示例

原始商品URL：
```
https://yourstore.com/product-abc
```

添加UTM参数后变为：
```
https://yourstore.com/product-abc?utm_source=google&utm_medium=cpc&utm_campaign=shopping
```

💡 **使用价值**：
* 精准追踪各渠道**广告活动效果**
* 分析转化数据，优化**Google购物广告的ROI**
* 识别高绩效流量来源