To configure Google Tag Manager tags and server-side tracking for TikTok, simply provide us with your TikTok Pixel ID and Events API Token.

Before You Begin

If you’re new to TikTok Pixel setup, refer to this guide:

Get your Tiktok Pixel already

How to link your TikTok Pixel to TagFly

Step 1: Navigate to TikTok Events Manager

• Login in your TikTok Ads Manager
• In the navigation menu, select Tools and then choose Events.

Step 2: Select Your Pixel

• Locate the data source section and choose the pixel you want to use for tracking

• Find and copy the Pixel ID as shown below (e.g., CRLS0P3C77UDDAORF8JG).

Step 3: Pass the copied ID to the TagFly app

How to link your Tiktok Events API to TagFly

Using the Events API will help improve your tracking accuracy through server-side tracking, even when client-side tracking is limited by ad blockers or iOS 14 cookie restrictions.

Step 1: Go to Settings tab of your pixel

Step 2: Generate Access Token

• Scroll down to the bottom. At the Events API section, click Generate Access Token

Step 3: Pass the token to the TagFly app

• Once generated, click the token to copy it and paste the copied token to the app

Next steps

That’s it! You’ve successfully linked your TikTok Pixel and Events API Token to TagFly. Ensure you complete all required steps in the app to enable accurate TikTok tracking.

To verify everything is working properly, we recommend testing your events using the next guide.

Updated on: 02/06/2025