How to Create a New UET Tag in Your Microsoft Ads Account

• Log in to your Microsoft Advertising.

• In the left-hand menu, go to Conversions > UET Tag.

• Click the + Create button to add a new UET Tag.
  

• Enter a Tag Name and an optional Description, then click Next.
  

• On the Set up tagging step, select Install the tag yourself, then click Next
  

• In the next step, just click Next—no additional setup needed.
  TagFly will take care of all the tracking setup for you.
  

• Click Done to finish.
  ✅ You’re all set!

Updated on: 02/06/2025