How to Create Conversion Goals in Your Microsoft (Bing) Ads Account
Learn how to set up conversion goals to start measuring your ad campaign performance.
Sign in to your *Microsoft Ads** account.
Navigate to Tools > Conversions, then select the Conversion Goals tab.
Click the + Create button.
Set Up Conversion Goal: Choose Website, then click Next.
Define Goal Type
Under Goal Category, choose a type from the dropdown (e.g., Purchase, Add to cart).
Under Goal Type, select Event, then click Next.
Set up Conversion goal details
Goal name: Enter a name for your goal (e.g., “Website Purchase”).
In Revenue section: Choose "Conversion action value may vary (for example, by purchase price)" tab in the drop-down menu.
(Optional)* Advanced settings: If you want to customize your tracking, you can select additional options in advanced settings
Click Next button at the bottom of the page
Select if you'd like to turn on Enhanced conversions or "I don't want to use enhanced conversions.". Then, select Save and next.
Set up stagging
Select the UET tag you want to use.
For the question "Do you have this UET tag installed on your website?", select the second option.
Click Save and next.
Install event tag
Choose Manual installation, then click Next
Custom Event Parameters:
In the Action field, enter the correct event action value.Click + Add another parameter to add the Category field, and enter the corresponding category value.
Important note
The Action and Category values must exactly match the parameters sent by TagFly as shown in your UET Tag dashboard.
If these values don’t match, the conversion goal will not work.*Use the following table to find the correct Action and Category values:*
In "When do you want to track this event?" section and choose "Track event on inline action" from the dropdown.
After entering all the required information, ignore the provided script and click Save and Next, then Done.
✅ Your conversion goal has now been created successfully and is active!
That's it! If you need help with setting this up in the app, feel free to reach out via the in-app chat or **schedule a meeting** with our team. We’re happy to help!
Create Event-Based Conversion Goal
Sign in to your *Microsoft Ads** account.
Navigate to Tools > Conversions, then select the Conversion Goals tab.
Click the + Create button.
New Conversion Goal Settings
Set Up Conversion Goal: Choose Website, then click Next.
Define Goal Type
Under Goal Category, choose a type from the dropdown (e.g., Purchase, Add to cart).
Under Goal Type, select Event, then click Next.
Set up Conversion goal details
Goal name: Enter a name for your goal (e.g., “Website Purchase”).
In Revenue section: Choose "Conversion action value may vary (for example, by purchase price)" tab in the drop-down menu.
(Optional)* Advanced settings: If you want to customize your tracking, you can select additional options in advanced settings
Click Next button at the bottom of the page
Select if you'd like to turn on Enhanced conversions or "I don't want to use enhanced conversions.". Then, select Save and next.
Set up stagging
Select the UET tag you want to use.
For the question "Do you have this UET tag installed on your website?", select the second option.
Click Save and next.
Install event tag
Choose Manual installation, then click Next
Custom Event Parameters:
In the Action field, enter the correct event action value.Click + Add another parameter to add the Category field, and enter the corresponding category value.
Important note
The Action and Category values must exactly match the parameters sent by TagFly as shown in your UET Tag dashboard.
If these values don’t match, the conversion goal will not work.*Use the following table to find the correct Action and Category values:*
In "When do you want to track this event?" section and choose "Track event on inline action" from the dropdown.
After entering all the required information, ignore the provided script and click Save and Next, then Done.
✅ Your conversion goal has now been created successfully and is active!
That's it! If you need help with setting this up in the app, feel free to reach out via the in-app chat or **schedule a meeting** with our team. We’re happy to help!
Updated on: 02/06/2025
Thank you!