How to Integrate Facebook Pixel and Conversion API to TagFly
To configure Google Tag Manager tags and server-side tracking for Facebook, simply provide us with your Facebook Dataset ID and Conversion API Token.
If you’re new to Facebook Pixel setup, you might find this guide helpful:
How to set up your Facebook Pixel (Now is Dataset ID)
Access Facebook Events Managers. In the left navigation panel, select Data Source > choose the Dataset you want to track with TagFly
Go to the Settings tab, locate your Dataset ID. If you see a Pixel ID instead, that's fine too—they're both compatible. Click the ID to copy it
Pass the copied Dataset ID to the TagFly app.
Using the Conversion API ensures accurate server-side tracking, even when browser-based tracking is limited by privacy updates.
In the Settings tab of your pixel, scroll down to the Conversion API section > click Generate Access Token.
Once generated, click the token to copy it.
Pass the copied access token to the TagFly app
That’s it! You’ve successfully linked your Facebook Dataset ID and Conversion API Token to TagFly. Make sure to complete all the required steps in the app to enable Facebook tracking.
To verify everything is working correctly, we recommend testing your events using this guide:
How to test whether your pixel installation is set up correctly
Before You Begin
If you’re new to Facebook Pixel setup, you might find this guide helpful:
How to set up your Facebook Pixel (Now is Dataset ID)
How to link your Facebook Dataset ID to TagFly
Access Facebook Events Managers. In the left navigation panel, select Data Source > choose the Dataset you want to track with TagFly
Go to the Settings tab, locate your Dataset ID. If you see a Pixel ID instead, that's fine too—they're both compatible. Click the ID to copy it
Pass the copied Dataset ID to the TagFly app.
How to link your Facebook Conversion API Token to TagFly
Using the Conversion API ensures accurate server-side tracking, even when browser-based tracking is limited by privacy updates.
In the Settings tab of your pixel, scroll down to the Conversion API section > click Generate Access Token.
Once generated, click the token to copy it.
Pass the copied access token to the TagFly app
Next steps
That’s it! You’ve successfully linked your Facebook Dataset ID and Conversion API Token to TagFly. Make sure to complete all the required steps in the app to enable Facebook tracking.
To verify everything is working correctly, we recommend testing your events using this guide:
How to test whether your pixel installation is set up correctly
Updated on: 02/06/2025
Thank you!