Microsoft (Bing) Ads conversion tracking set up guide
Learn how to set up tracking for Microsoft Ads in under a minute with TagFly
To set up Microsoft (Bing) Ads conversion tracking, you’ll need a UET Tag ID.
Sign in to your *Microsoft Ads** account.
Go to Tools > Conversions and select UET Tag.
Locate the Tag ID section — the combination of numbers you see is your UET Tag ID (e.g., 1111111).
If you want to create a new UET Tag for conversion tracking, you can follow our guide here.
Copy the Tag ID of the UET tag you want to track and pass it to TagFly app.
Select your event you want TagFly to track (e.g., purchase, page view, etc.*).
✅ That’s it! Your Microsoft Ads tracking is now active.
Once connected, TagFly will automatically send your selected events to Microsoft Ads. You can monitor the event data in your Microsoft Ads dashboard.
Note: It can take up to 24 hours for the UET tag to become active.
🚨 Important:
If you’ve previously installed Microsoft’s UET tracking code manually, make sure to remove it to prevent duplicate event tracking.
If you have any concerns with the app setup, we’re here to assist you every step of the way. Feel free to contact us through the in-app chat or **schedule a meeting** with our team.
To start tracking the results of your ad campaigns, you need to set up conversion goals. Follow this guide to configure your conversion goals to work seamlessly with TagFly.
Locate UET Tag ID
To set up Microsoft (Bing) Ads conversion tracking, you’ll need a UET Tag ID.
Sign in to your *Microsoft Ads** account.
Go to Tools > Conversions and select UET Tag.
Locate the Tag ID section — the combination of numbers you see is your UET Tag ID (e.g., 1111111).
If you want to create a new UET Tag for conversion tracking, you can follow our guide here.
Enter Microsoft (Bing) Ads settings in TagFly
Copy the Tag ID of the UET tag you want to track and pass it to TagFly app.
Select your event you want TagFly to track (e.g., purchase, page view, etc.*).
✅ That’s it! Your Microsoft Ads tracking is now active.
Verify Tag status
Once connected, TagFly will automatically send your selected events to Microsoft Ads. You can monitor the event data in your Microsoft Ads dashboard.
Note: It can take up to 24 hours for the UET tag to become active.
🚨 Important:
If you’ve previously installed Microsoft’s UET tracking code manually, make sure to remove it to prevent duplicate event tracking.
If you have any concerns with the app setup, we’re here to assist you every step of the way. Feel free to contact us through the in-app chat or **schedule a meeting** with our team.
Next steps
To start tracking the results of your ad campaigns, you need to set up conversion goals. Follow this guide to configure your conversion goals to work seamlessly with TagFly.
Updated on: 02/06/2025
Thank you!