📈 UTM Tracking
Learn how to enable UTM tracking to add parameters to your product URLs. This helps you track traffic sources and campaign performance in tools like Google Analytics.
✅ Enable UTM Tracking
☑️ Check the box to enable “UTM Tracking Parameters to URL.”
This will automatically append UTM parameters to your product URLs when syncing to Google Merchant Center.
🧾 UTM Fields
Field | Example Value | Description |
|---|---|---|
UTM Source | | Identifies where the traffic originates (e.g. google, facebook) |
UTM Medium | | The type of traffic (e.g. cpc = cost per click, organic, email) |
UTM Campaign | | Used to name the marketing campaign (e.g. shopping_ads, free_listing) |
🔗 Final URL Example
If your product URL is:
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https://yourstore.com/product-abc
Then with the above UTM settings, it will become:
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https://yourstore.com/product-abc?utm_source=google&utm_medium=cpc&utm_campaign=shopping
This tracking helps you analyze your campaign performance, track conversions, and improve ROI on Google Shopping campaigns.
Updated on: 02/06/2025
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