📈 UTM Tracking
Learn how to enable UTM tracking to add parameters to your product URLs. This helps you track traffic sources and campaign performance in tools like Google Analytics.
☑️ Check the box to enable “**UTM Tracking Parameters to URL**.”
This will automatically append UTM parameters to your product URLs when syncing to Google Merchant Center.
If your product URL is:
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Then with the above UTM settings, it will become:
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This tracking helps you analyze your campaign performance, track conversions, and improve ROI on Google Shopping campaigns.
### ✅ Enable UTM Tracking
☑️ Check the box to enable “**UTM Tracking Parameters to URL**.”
This will automatically append UTM parameters to your product URLs when syncing to Google Merchant Center.
### 🧾 UTM Fields
| Field | Example Value | Description |
|---|---|---|
| UTM Source | Identifies where the traffic originates (e.g. google, facebook) | |
| UTM Medium | cpc | The type of traffic (e.g. cpc = cost per click, organic, email) |
| UTM Campaign | shopping | Used to name the marketing campaign (e.g. shopping_ads, free_listing) |
🔗 Final URL Example
If your product URL is:
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https://yourstore.com/product-abcThen with the above UTM settings, it will become:
Copy
https://yourstore.com/product-abc?utm_source=google&utm_medium=cpc&utm_campaign=shoppingThis tracking helps you analyze your campaign performance, track conversions, and improve ROI on Google Shopping campaigns.
Updated on: 02/06/2025
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