Analytics
Analytics
What it does:
- See what’s converting.
- Know what your customers are clicking.
- Identify your best-performing visuals & products.
📌 Where to find it:
Go to the Analytics tab in the sidebar menu.
What is included:
The Analytics section helps you track and evaluate how your Omega Instagram Feed widgets perform in terms of product engagement and interaction. Below are the key components:
- Total Add-to-carts overview
Metric shown: Total number of add-to-carts generated from tagged products in the selected feed widget.
Time filter: You can filter by date range (e.g., Last 7 days).
Line Chart:
- Compares the number of add-to-carts in the current period vs. previous period.
- Helps assess trends and changes in user interaction over time.
- Feed performance
Chart: A line graph comparing:
- Impressions (red line): How many times the feed appeared on your storefront.
- Clicks (blue line): How many times media in the feed was clicked.
In this chart you can view a detailed breakdown of how each individual media item (image/video) performs.
- Impressions: Number of times this media item was shown in your feed.
- Clicks: Number of times users clicked on the media.
- CTR: Click-through rate = (Clicks ÷ Impressions) × 100.
- Tagged products: Number of products linked (tagged) to that specific media.
Use case: Identify which visuals are driving the most interaction.
- Top product performance
This is the visual comparison of your top-performing products by:
- Impressions
- Clicks
- CTR
Purpose: Understand which products get the most visibility and interest from your feed.
In this chart you can view a breakdown of interaction per tagged product.
- Impressions: How often the product was seen through media in the feed.
- Clicks: How often the product was clicked to view details.
- Add-to-carts: How often the product was added to cart after being seen in the feed.
- CTR: (Clicks ÷ Impressions) × 100
Use case: Measure how effective each tagged product is in driving shopping intent.
Updated on: 17/07/2025
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