Analytics

What it does:

• See what’s converting.
• Know what your customers are clicking.
• Identify your best-performing visuals & products.

📌 Where to find it:

Go to the Analytics tab in the sidebar menu.

What is included:

The Analytics section helps you track and evaluate how your Omega Instagram Feed widgets perform in terms of product engagement and interaction. Below are the key components:

1. Total Add-to-carts overview

Metric shown: Total number of add-to-carts generated from tagged products in the selected feed widget.

Time filter: You can filter by date range (e.g., Last 7 days).

Line Chart:

• Compares the number of add-to-carts in the current period vs. previous period.
• Helps assess trends and changes in user interaction over time.

2. Feed performance

Chart: A line graph comparing:

• Impressions (red line): How many times the feed appeared on your storefront.
• Clicks (blue line): How many times media in the feed was clicked.

In this chart you can view a detailed breakdown of how each individual media item (image/video) performs.

• Impressions: Number of times this media item was shown in your feed.
• Clicks: Number of times users clicked on the media.
• CTR: Click-through rate = (Clicks ÷ Impressions) × 100.
• Tagged products: Number of products linked (tagged) to that specific media.

Use case: Identify which visuals are driving the most interaction.

3. Top product performance

This is the visual comparison of your top-performing products by:

• Impressions
• Clicks
• CTR

Purpose: Understand which products get the most visibility and interest from your feed.

In this chart you can view a breakdown of interaction per tagged product.

• Impressions: How often the product was seen through media in the feed.
• Clicks: How often the product was clicked to view details.
• Add-to-carts: How often the product was added to cart after being seen in the feed.
• CTR: (Clicks ÷ Impressions) × 100

Use case: Measure how effective each tagged product is in driving shopping intent.

⚙ Timezone settings:

To make sure your analytics reflect accurate data and reporting, you can now select your preferred timezone.

• Default setting: The timezone will automatically follow your store’s timezone.
• Customization: You can change it anytime to match your local timezone or your team’s reporting standard.
• Benefit: This ensures that all analytics data, such as impressions, clicks, and conversions, are displayed in alignment with your actual hours.

Updated on: 05/09/2025