Articles on: [Shopify Platform] Blockify - Fraud IP Blocker
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Analytics - Overview Metrics

Feature Overview


Blockify helps you unlock valuable insights into your store's traffic with our Visitor Analytics. By providing detailed information—including IP addresses, geolocation, access details for each IP, risk scores, device data, and browsing data—it empowers you to gain a deep understanding of your audience, identify potential risks, and fortify your site's security. Make informed decisions and enhance your online presence with the comprehensive analytics offered by Blockify.


Important Note: How Analytics Reports Record Visitors


Due to the visits logging mechanism of Shopify Analytics, Google Analytics, and other analytics apps, all visiting attempts will still be recorded in the analytic report. It's important to note that these logs are just visiting attempts that were blocked immediately by Blockify.


I. Overview Report

This is your main dashboard, providing a high-level summary of all traffic activity.

1. Main Controls

Located in the top-right corner, you will find the main controls:

  • Activate/Deactivate button: Temporarily turns off the visitor analytics feature.
  • Refresh: Reloads the latest analytics data.
  • Date picker: A time filter that allows you to view data by day, week, month, or a custom date range.


2. Statistics Panel

This section gives you a quick overview of visitor activity.


Total allowed visitors

  • What it’s for: See how many valid sessions enter your shopping funnel. Used to gauge the quality of “allowed” traffic
  • Formula: Total sessions marked Allow during the period (count sessions from visitor_allow).


Total blocked visitors

  • What it’s for: Understand how strict your rules are so you can balance safety and conversion
  • Formula: Total sessions marked Block during the period.


Total blocked VPN & Proxy

  • What it’s for: Monitor how many VPN/Proxy users are blocked; decide whether to loosen/tighten by market or sale period
  • Formula: Count of sessions blocked due to VPN/Proxy/Datacenter detection.


Low risk IP / High risk IP / Dangerous IP

  • What it’s for: Understand the risk makeup of traffic by IP to tune rules by region/source
  • Formula: Count sessions by risk score tier thresholds.


Total order

  • What it’s for: Snapshot of total orders to cross‑check Conversion Rate and revenue.
  • Formula: Total orders in the period (all risk levels).


Total low/medium/high risk order

  • What it’s for: See the risk load at checkout to decide auto‑fulfill, manual review, or auto‑cancel.
  • Formula: Count orders by risk tier at scoring time.



Legitimate Visitors (legit sessions): Your “clean funnel base” — foundation for CR and sales forecasts


Returning Customers

  • What it’s for: Measure loyalty health and retention performance.
  • Formula (logic): Count all customers who returning and purchase more than 1 time.


Conversion Rate (CR)

  • What it’s for: Measures conversion from allowed sessions to orders — the “clean funnel” after fraud screening.
  • Formula: CR = Total Orders / Total Legitimate Visitors.


Revenue from Legit

  • What it’s for: “Safe” revenue you can scale, excluding orders not mapped to allowed sessions.


Revenue protected

  • What it’s for: Estimated financial value “saved” by blocking risky checkouts (reduced chargebacks/refunds)


Conversion loss due to blocking

  • What it’s for: Estimated revenue you might miss by mistakenly blocking sessions with purchase intent.



  • Daily Visit Trends: This chart displays the number of visitors by the hour over the past 7 days. It helps you identify your busiest days and peak traffic hours (e.g., Busiest Day: Mon, Busiest Time: 8h), allowing for better planning of marketing and operational activities.


  • Visitor Traffic Chart: This line graph visualizes your traffic. You can toggle between three different views:
    • Allowed visitor
    • Blocked visitor
    • Redirected visitor


  • Heatmap: This world map provides a geographical view of your visitors' origins. You can switch the display to correspond with the Allowed visitor heatmap, Blocked visitor heatmap, or Redirected visitor heatmap.


  • Top 5 Analytics (Paid Plan): These tables provide a statistical breakdown of the technology your visitors are using. You can filter each table to show data for All visitors or only High risk visitors.
    • Top 5 Browsers: The five most commonly used web browsers.
    • Top 5 OS: The five most commonly used operating systems.
    • Top 5 ISP: The five most commonly used Internet Service Providers.


Updated on: 24/09/2025

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