Hide Price B2B

📌 Hide Price feature supports Shopify Market

The Hide Price feature allows store owners to control product price visibility under specific conditions. You can configure this feature under:

Navigation: Hide Price Settings > Hide Price

Hide price settings

The Default rule

Initially, you'll see a default 'Hide Price' rule in Draft status. This template rule is applied to all regions and is designed to help you set up price hiding quickly and efficiently

In the case that you want to turn on this rule, you have to select the default rule, then click "Set as active"

📌 The Default Hide Price Rule will be applied to ALL MARKETS and PRODUCTS, and it will take effect on the PRODUCT PAGE.

Activate the default rule

You can't delete the default rule

Important note

Hide price feature is fully compatible with Shopify Markets. To utilize the feature, please set up your Shopify Markets first.

Shopify Markets is a feature that helps you manage and sell to different customer groups or regions from a single Shopify store. It allows you to create markets and submarkets, customize product catalogs, currencies, and themes for each market, and manage international selling more efficiently.

You can manage your markets by going to your Shopify admin and navigating to Markets

Duplicate errors

The system will not allow you to create a rule if it duplicates an existing rule.

The system will define a duplicated rule when:

You are selecting "All B2B logged-in customers" for both rules, and selecting the same Markets (the Market is selected in existing rules). > Duplicated

For example:

Rule 1: Select Japan market, UK market + All B2B logged-in customers. and now you are defining Rule 2: Select UK market + All B2B logged-in customers > Duplicated the UK market even rule 1 you are also selecting the Japan market.
Rule 1: Select UK market + All B2B logged-in customers. and now you are defining Rule 2: Select UK market + All B2B logged-in customers > Duplicated the UK market
Rule 1: Select UK market + All B2B logged-in customers. and now you are defining Rule 2: Select UK market + B2B logged-in customers with tags: b2b > NOT duplicated

You are selecting "B2B logged-in customers with tags" and giving the same tags, and selecting the same Market > Duplicated

For example:

Rule 1: Select UK market + B2B logged-in customers with tags: b2b, and now you are defining Rule 2: Select UK market + B2B logged-in customers with tags: b2b > Duplicated the tag
Rule 1: Select UK market + B2B logged-in customers with tags: b2b, wholesale and now you are defining Rule 2: Select UK market + B2B logged-in customers with tags: b2b > Duplicated the tag b2b even in rule 1 you are having 2 tags: b2b, wholesale
Rule 1: Select UK market + B2B logged-in customers with tags: b2b, and now you are defining Rule 2: Select UK market + B2B logged-in customers with tags: wholesale > NOT duplicated

Create your Hide Price Rule

To start creating the Hide Price rule, you can simply click the "Create rule" button. After you click the button, a Hide Price setting will appear as below:

Create a new hide price rule

Step 1: Select the Market

⚠️ Please ensure that your Shopify Markets are properly configured before enabling this feature

To start creating the rule, you need to enter a name for your new Hide Price rule

Next to the name field, select the publishing status for your new Hide Price rule. Turn On to make it active to customers as soon as it's created, or Turn Off to save as draft before displaying it on your online store.

Then, select the Region Market to define markets that the rule will apply to. This market type is based on your **Shopify Markets setup**

Right after, you select Region Market, click "Add region markets" then a modal will pop up. This modal allows you to define which of the market the Hide Price rule is applied to. For example, you can select regions such as Asia region and Latam region > B2B buyers coming from these regions won't see the price.

Step 2: Hide price from customers

Define types of customers see the quote button.

You will be able to select:

All B2B logged-in customers: B2B logged-in customers are configured by merchants in the Shopify Customers section. Merchants can create Companies and then add Customers under those companies. These customers are recognized as B2B logged-in customers.

B2B logged-in customers is different from normal logged-in customers since normal logged-in customers is not included in any Companies. Normal logged-in customers won't be applied.

B2B logged-in customers with tags: B2B logged-in customers that you have added tags.

Note: You can create two rules for the same market, but each rule must target a different type of customer.

For example:

You cannot create two rules for the UK market that both apply to All B2B logged-in customers. However, you can create two rules for the UK market if one applies to All B2B logged-in customers and the other targets B2B logged-in customers with specific tags.

Please check the Duplicate error section above to read more.

Note: A specific customer is only applied one rule. Why?

For example: you have many customers from different companies in Vietnam. You might set a tag for one of them, such as Xipat tag: xipat

Now you create Rule 1: Select Vietnam market + All logged-in B2B customers, Rule 2: Select Vietnam market + B2B logged-in customers with tags: xipat

>> Xipat customers will be applied rule 2, while other customers from Vietnam will be applied rule 1

Step 3: Hide Price Options

Define how the product price is hidden.

Options (Radio Buttons):

Hide price only: Prices are hidden without any replacement text.
Hide price and show text: Prices are hidden, and a custom text is displayed instead (e.g., "Contact us for pricing").
Hide price and require password to see: Prices are hidden and can only be viewed by entering a password.

Hide price options

2. Hide Price on What Position?

Specify where prices will be hidden in your store.

Options (Check Boxes):

Product Page: Hide prices on individual product pages.
Catalog/Collection Page: Hide prices on collection or catalog pages.
All Pages: Hide prices on all pages across the store (Product page, collection page, blog page, search page,...).

Hide price on what position

📌 If the function doesn't work on any via your theme, please contact our CS team through live chat or email: [email protected]

3. Hide Price on what products?

Control which products will have their prices hidden.

Options (Radio Buttons):

All Catalogs: Prices are hidden for all catalogs in the store.
Selected Catalogs: Prices are hidden for specific catalogs you select.
Custom Condition: Prices are hidden for catalogs meeting defined criteria. Example: If the condition is Product Price greater than 0, prices will be hidden for all products priced above 0.

4. Summary

After setting up the rule, you will see the Summary of your settings

Congrats!

You've finished setting up Hide Price. You can explore yourself for more customization of your own store.

📌 If the function doesn't work on any via your theme, please contact our CS team through live chat or email: [email protected]

Updated on: 24/10/2025

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