How to find your Reddit Pixel ID and Conversion API Token

To connect Reddit as a destination in TagFly, you need your Reddit Pixel ID. If you also want to send events server-side (recommended for more reliable tracking), you'll need a Conversion API Token as well.

What you'll need

A Reddit Ads account — as an admin, or a team member with access to Events Manager
Reddit Pixel ID — required
Conversion API Token — optional, only needed if you turn on server-side tracking

Step 1: Find your Reddit Pixel ID

Log in to Reddit Ads Manager
Go to Events Manager (ads.reddit.com/events-manager)
Your Pixel ID is shown at the top of the page — it starts with a2_, e.g. a2_jmlsd2qs8g8n

If your team manages more than one Reddit business account, double-check this ID matches the pixel ID listed under Accounts (ads.reddit.com/accounts) for the account you want conversions attributed to.

Step 2: Generate your Reddit Conversion API Token

Skip this step if you don't plan to use server-side tracking.

In Events Manager, select Conversion Access Tokens from the sidebar (or go directly to ads.reddit.com/events-manager/conversion-tokens)
Click Generate Access Token

Give the token a descriptive name — e.g. TagFly - [your store name]
Click Generate
Copy the token to your clipboard right away

Reddit shows the full token only once. If you close the dialog without copying it, you can't retrieve it again — you'll need to generate a new one.

Good to know: A Conversion API Token doesn't expire, so you only need to generate it once. If you ever delete it from Reddit, server-side tracking will stop working until you generate a new one and update it in TagFly.

Step 3: Add them to TagFly

In TagFly, go to Tracking configurations > Reddit
Open the Settings tab
Paste your Pixel ID into Reddit Pixel ID
If you generated one, paste it into Conversion API Token — leave this blank if you're not using server-side tracking
(Optional) Turn on Test Server-side events to verify events before going live — remember to turn it off when you're done testing
Click Next step to continue

FAQ

Do I need a Conversion API Token?

No. It's only required if you want server-side tracking. Without it, TagFly still sends events through the Reddit Pixel (client-side).

I don't see "Conversion Access Tokens" in the Events Manager sidebar.

This usually means your Reddit account doesn't have admin access to that Ads account. Ask your account admin to generate the token, or grant you access.

I closed the dialog before copying my token — what now?

You can't recover it. Go back to Events Manager > Conversion Access Tokens, generate a new token, and update it in TagFly's Reddit settings.

Can I use the same token for multiple stores?

Yes, technically, but we recommend generating a separate, clearly named token per store so you can tell them apart and revoke one without affecting the others.

Updated on: 08/09/2026

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