Server-side events cannot be sent to Google Analytics 4 without a Measurement Protocol API Secret. If the connected account lacks the required permissions, the API Secret cannot be created and events will fail.

Required Google Analytics role

The Google account connected to TagFly must have one of the following roles:

• Administrator
• Editor

This guide shows you how to check and grant the correct Google Analytics access:

Step 1: Open Account access management in Google Analytics

Step 2: Check the role of the connected account

1. In the user list, find the Google account that is connected to TagFly
2. Check the Roles and data restrictions column
3. If the role is not Administrator or Editor, go the Step 3

Step 3: Grant Administrator or Editor role

1. Click the account email
2. A Direct roles window will appear
3. Select Administrator or Editor
4. Click Save

Updated on: 05/02/2026