Advanced settings: fine-tune which events Omega sends

Every store sells differently, so not every store should send Meta the same events. Advanced tracking lets you send only the events that fit your business type and your needs. That gives Meta cleaner, more accurate data — which helps it optimize your campaigns and spend your budget on the customers who actually buy.

Where to find them

1. Open Settings → Advanced tracking.
2. Turn on the rule you want.
3. Click Save.

1. Exclude subscription recurring orders

For subscription stores. Only the first order of a subscription is tracked; renewals are skipped — so your ROAS isn't inflated by repeat charges your ads didn't earn.

2. Send Purchase event on payment or fulfillment

For COD or pay-later stores. Instead of sending Purchase the moment an order is placed, Omega waits until the order is actually paid or fulfilled — so Meta stops optimizing toward orders that never turn into money. When you turn it on, choose Send when: Payment completed or Order fulfilled. Orders cancelled or refunded before that point are never sent. Meta may not count a sale confirmed more than 7 days after the ad click, so very slow-to-pay orders can fall outside its attribution window.

3. Add to cart rules

For stores using bundle, gift set, or buy-together apps. These apps add several products to the cart in one click — and by default, every product fires its own Add to Cart, so one click on a 3-item bundle sends three events instead of one and inflates your numbers on Meta. Add to cart rules lets you choose how that click is counted:

• One event per product — the default, and how Omega has always counted: every cart line sends its own event. If you don't use a bundle app, all three options behave the same, so there's nothing you need to change.

• One event for the whole bundle — everything added in that click becomes a single event worth the full bundle price. Best if you optimize campaigns toward order value, so Meta sees the real amount the shopper is spending.

• One event, only the main product — only the product on the page the shopper was viewing is sent. Best for retargeting ads that should show that exact item. If Omega can't tell which page the shopper was on (for example, they added the bundle from a collection page), it sends the whole bundle instead.

Tick Skip $0 items such as free gifts to leave free items out of the event, whichever option you choose. If you previously used the old Skip Add to Cart for $0 items toggle, your setting has been carried over automatically — nothing to redo.

The Preview block shows exactly what Meta will receive before you save: the left side is what the shopper added, the right side is what Meta gets.

We've tested Add to cart rules with the most popular bundle apps:

• Kaching Bundle
• Fly Bundle
• Easy Bundle Builder
• Moon Bundles
• Wide Bundles

If you see a warning that the Omega app embed is turned off in your theme, click Open theme editor and turn it on — until then, bundle products keep arriving as separate events, no matter which option you've chosen.

Updated on: 15/10/2026