Articles on: Omega Facebook Multi Pixels

Ads Report: track your ad performance in real time

Ads Report brings your Meta ad numbers and Omega's tracking data together in one place, so you can review campaign performance without switching between tabs.

What makes it especially useful is timing: Omega's data updates in near real-time, giving you an early read on which campaigns are winning — often before the platform's own reporting has fully caught up.

Get started

1. Connect your Facebook account

Connect the Facebook account that runs your ads. This lets Omega read your ad accounts, campaigns, and Meta-reported metrics.

2. Set up your UTM

UTMs are how Omega matches the orders on your store back to the ad that drove them. Without complete UTMs, your metrics won't show up correctly or fully.

Option 1 — Use Omega's default (recommended)

Best for most merchants and the easiest way to get accurate data.

Copy the exact UTM string shown in the app.
Paste it into the URL parameters field when you set up your ad in Meta Ads Manager.

Option 2 — Custom with your current UTM

For merchants who already run ads with their own UTM setup and don't want to change it.

Paste your current UTM into Omega.
Copy the combined string from the app and use it on your ads.

Tip: Whichever option you choose, the UTM on your live ads must match what's set in the app. If they don't line up, Omega can't match the orders and the report will be missing numbers.

Reading the numbers

All values are in your store currency

Every metric in Ads Report is converted into your store currency so that the Meta numbers and the Omega numbers share the same unit and are easy to compare.

If a Meta number looks different from what you see in Meta Ads Manager, that's expected — it's because we've converted the value into your store currency. The figure isn't wrong; it's just shown in a single, consistent currency for an apples-to-apples comparison with Omega.

Omega data is near real-time; Meta data can lag

The Meta metrics in the report depend on Meta's own processing and reporting, which can take time to update — so those numbers may lag behind what's actually happening.

The Omega metrics are matched directly from the orders on your store, so they update in near real-time. This means you can spot which campaigns are performing well much sooner, instead of waiting for Meta's reporting to catch up.

How orders are attributed

On the Omega side, orders are attributed using a last-click model — the order is credited to the last ad the customer clicked before purchasing.

Updated on: 11/06/2026

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