Create Facebook Feed

Omega Feed supports two sync methods for Facebook & Instagram:

• API Sync — connect directly to Meta Catalog
• XML Feed — generate a feed URL for manual submission

Step 1: Open Facebook & Instagram Channel

From Shopify Admin:

Sidebar → Omega Feed → Facebook & Instagram

On the empty state screen, click:

+ Create first feed

Step 2: Choose Sync Method

Available options:

• Connect automatically (via API) — recommended for automatic catalog sync and scheduled updates
• Use a data file (XML) — generate a feed URL for manual submission to Meta Catalog or other platforms

API Sync Flow

Before you begin:

Make sure your Facebook account has Full Control access to the Meta Catalog and Business Manager.

🛡️ Permission Checklist: Facebook Catalog

Click **Connect automatically (via API) **

Connect Facebook Account

After click A Meta popup will appear — log in using the Facebook account that has admin access to your Business Manager.

1. Grant FeedNexa the required permissions:

• • Manage your business
  • Manage product catalogs

4. Once connected, your Facebook account will be displayed in the panel.

After successful login, your Facebook profile will appear in the app

If you already have existing feeds

From the feed list page, click:

Create new feed (top-right corner)

XML Feed:

If you already have existing XML feeds

From the XML feeds list page, click:

Create new feed (top-right corner)

Step 3: Setup Feed

After connecting Facebook, the Feed setup screen will appear.

Facebook account

• Choose business account*

Select your Meta Business Manager.

• Choose catalog*

Select an existing catalog or create a new one.

• Setting name*

Enter a feed name (max 50 characters).

Product source

Choose which Shopify products to sync:

• All products
• Products from collections

Variant selection

Choose how variants are submitted:

• All variants

Each product variant is synced separately.

• First variant only

Only the first variant is submitted.

Google category

Select the appropriate Google product category taxonomy.

Meta also uses this category structure for product classification.

💎 Market settings (Scale+)

Configure localized feeds by market, domain, country, and currency for international selling.

Available on the Scale plan and above.

💎 Schedule auto-sync

Choose how often Omega Feed updates your Meta Catalog:

• Hourly (Basic plan and above)
• Daily (Basic plan and above)
• Weekly

You can also select the sync time and repeat schedule.

💎Mapping fields (Scale plan and above)

Customize how Shopify product data maps to Meta Catalog attributes.

Examples:

• Map custom product fields
• Override default values
• Configure feed attribute structure

Available on the Scale plan and above.

💎Mapping rules (Advanced plan and above)

Create conditional rules to automatically transform product data before syncing.

Examples:

• Change attribute values based on product type
• Customize product data for specific collections
• Apply automated feed rules dynamically

Available on the Advanced plan and above.

Step 4: Save your feed

After completing the setup, click Save in the top save bar to create and start syncing the feed.

Feed status will update automatically

Check feed sync status

After creating a feed, you can monitor its sync status from the Facebook & Instagram feed list page.

Action menu (…):

• Sync now — trigger a sync immediately (without waiting for the schedule). The sync-now quota per day depends on your plan.
• Edit — open the Edit feed form (the 4 tabs in section 5).
• Duplicate — clone the entire config to a new feed (saves time when creating a feed for a different catalog). Limited by feed quota.
• Delete — delete the feed (does NOT delete the source catalog on FB/GMC).

Click the approval status to view Meta feedback, including policy warnings and product issues.

You can also review detailed product-level approval diagnostics in the Product Hub section of Omega Feed.

Updated on: 29/05/2026