Setup tracking

In order to send your transactions data to this destination, we need the following information from your Google Ads account

Note: Google Ads requires 3 to 6 hours to review the conversion events before it can start tracking event data. Therefore, please wait during this time before your ads begin running to ensure that no events are missed in the tracking process.

Step 1: Select your Customer ID

Customer Id is a unique number used to identify your Google Ads account

If you don’t have a Google Ads account yet, go to Google Ads and create one.

Find Customer ID

Open Google Ads

Locate your Customer ID—it should look like xxx-xxx-xxxx. You can find it in these places:

Select CustomerID

In the Shopify app admin page, select the customer ID you want to track.

Step 2: Choose Conversion Value

Subtotal Price: Total product value before order-level discounts, excluding taxes and shipping.

Total Price: Final amount the customer pays.

When selecting Total Price, you can choose whether to include:

• Shipping – Adds shipping fees to the conversion value.
• Taxes – Adds tax fees to the conversion value.
• Discount – Uses the final price after the discount is applied.

👉Note: If an option is not selected, its fee will be excluded from the conversion value.

Example:

• Total Price: $100 (includes $10 shipping, $5 tax, and a $15 discount applied)

Step 3: Select Events

CTID(Conversion Tracking ID): It's a unique identifier that Google Ads uses to track conversions, helps Google Ads attribute that conversion to the correct ad and campaign.

If you already have existing Google Ads conversion events and want to track them with our app, simply copy the CTID (Conversion Tracking ID) for each event and paste it into the corresponding event field within our app. How to find your CTID.

Alternatively, if you prefer not to use your existing events, you can skip this step entirely. We will automatically create the necessary conversion events for you.

Step 4: Transaction Identifier

• Order ID: The unique ID of the order in Shopify (e.g., 6294477504811).
• Order Name: The name of the order (e.g., #1234).
• Order Number: The numerical order reference (e.g., 1234).

The Transaction Identifier will vary depending on the selected option:

Step 5: Product Identifier

Last step, select product identifier

The item details in the cart will be identified as follows:

• Product ID: Represents the unique identifier of the product.
• Variant ID: Refers to the specific product variant. If you select this option, the cart item will be identified using the Variant ID instead of the Product ID.

✅ By clicking button "Done", Your Google ads account is now set up and ready to use! 🚀

Updated on: 24/05/2025