Google Tag Setup

${color}[rgb(var(--black))](What GTM does in Trakpilot)

Google Tag Manager (GTM) is the container that holds and fires your tracking tags. Trakpilot uses GTM to manage your GA4 tags centrally, so tags and triggers are created for you automatically, with no code and no theme edits.
With GTM connected, Trakpilot handles container management, automatic tag creation, and trigger setup on your behalf. You do not need to build tags by hand.
You will come across GTM in three places: during first-time onboarding, when configuring a market in Market & Events, and as a column in the Markets table.

GTM is linked automatically when you connect your Google account.

In Setup tracking → Select Account, click Connect to link your Google account.
Trakpilot detects the Google Tag Manager account tied to that Google login and connects it, alongside GA4 and Google Ads.
If you see "No GTM Account Found", the connected Google account does not have a GTM account yet 👉 You can let Omega Google Ads create one for you when you configure a market (see below), or create one in Google Tag Manager first and reconnect.

Each market can use its own GTM container. You set this on the Add market or Edit market page in Market & Events

Go to Market & Events and open a market (+ Add market, or the edit icon on an existing row)
Under Tracking IDs, turn on the Google Tag Manager (GTM) toggle
Choose your GTM account
Choose the Container, using one of two options:
- Auto create → Omega Google Ads creates a new GTM container for you. Use this if you do not have one yet, or want a clean container for this market
- Select existing → link a container you already have (for example, GTM-TP4821)
Click Save

💡 Tip: When you add a market, Trakpilot can automatically create the required GTM container if one does not exist, so you do less manual setup.

Global is the default configuration, and you can change its GTM the same way. Click the edit icon on the Global row in the Markets table, then update the Google Tag Manager (GTM) container under Tracking IDs and click Save.
Because Global is the fallback for every market without its own configuration, changing the Global GTM container updates GTM for all of those markets at once. Edit Global when you want to change the container that applies store-wide, and configure an individual market only when it needs a different container.

Option	When to use
Auto create	You do not have a GTM container yet, or you want Trakpilot to set up a clean one for this market automatically.
Select existing	You already manage a GTM container and want Trakpilot to use it.

Do I need to create a GTM account myself? → No. Connecting your Google account links any existing GTM account, and Trakpilot can auto-create a container for you if you do not have one.
I see "No GTM Account Found". What should I do? → The connected Google account has no GTM account. Either choose Auto create when configuring a market so Trakpilot sets one up, or create a GTM account in Google Tag Manager and reconnect your Google account.
Can two markets share the same GTM container? → For clean, separated data we recommend a dedicated GTM container per market. Sharing one container across markets mixes their data back together, which defeats the purpose of market-separated tracking.
Where do I find my GTM container ID? → It appears in the GTM column of the Markets table once set, and in Google Tag Manager as your container ID (in the GTM-XXXXXX format).
Do I need to edit my Shopify theme or add code? → No. Trakpilot manages GTM tags and triggers automatically through the app, with no code and no theme edits.

Need a hand? Use request support from the app, or visit our knowledge base.

Updated on: 14/07/2026

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