✅ Test your Pixel tracking

After setting up Pixel, let's test to see if your pixel is working

What's the concept? Put simply, pretend you're a shopper and make a test purchase so you can see if the full-funnel events fire properly or not.

👇Check this out if you haven't installed your pixel via Omega yet.

▶️ Setup Pixel and CAPI in Omega

Now let’s test a series of actions and see if they arrive properly at the Test Events tab of your pixel.

Test browser events

Give Facebook your store domain

In Meta Events Manager, go to Data Sources → your Pixel → Test Events tab.
Enter your store domain
Click "Test Events" to open your store and test a purchase journey, from page view to purchase.

Watch the browser events arrive at your Events Manager

If you've installed the pixel properly, you should be able to see the events tested arrive at the Test events tab

Test server events

👇Check this out if you haven't turned Conversion API on

🔐 Level up your data with CAPI

Get the test event code from Facebook

Give Two Owls your test event code

👉Go to your storefront and test some page views, view content, add to cart, initiate checkout & purchase events.

Verify deduplication

Server events & Browser events should be deduplicated if your setup is correct.

Did deduplication happen? If you're shipping Facebook both browser events (via Pixel) and server events (via Conversion API), they should be deduplicated. Reach us if you're not seeing that!

Test events with Facebook Pixel Helper

In case you don't currently have access to your Pixel in Facebook Events Manager, or you want a quicker option, follow this video to test your events.

Monitor tracking performance: You can proactively check which server events were sent to Facebook by Two Owls on a daily basis, in the Analytics tab. 🔦 Monitor what's sent

Updated on: 07/05/2026

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