🔥 What is the different between Event ID and pixel ID?
In Twitter, an "Event ID" and a "Pixel ID" serve different purposes in the tracking and measurement of advertising campaigns.
A Pixel ID is a main pixel that is created automatically by Twitter. The Pixel ID is used to track Page view events only. One Business account can only create only 1 pixel ID.
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On the other hand, an Event ID is a unique identifier assigned to a specific event or action that you want to track on your website or mobile app.
Let call the Pixel ID is a parent and the Event ID is a child 👏
For example, you can use Event IDs to track when someone clicks on a specific button or makes a purchase on your website. This allows you to measure the effectiveness of your Twitter Ads campaigns in driving specific actions on your website.
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Here is the list of Event ID I created. From 1 pixel ID, the user can create an unlimited Event ID.
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A Pixel ID is a main pixel that is created automatically by Twitter. The Pixel ID is used to track Page view events only. One Business account can only create only 1 pixel ID.

On the other hand, an Event ID is a unique identifier assigned to a specific event or action that you want to track on your website or mobile app.
Let call the Pixel ID is a parent and the Event ID is a child 👏
For example, you can use Event IDs to track when someone clicks on a specific button or makes a purchase on your website. This allows you to measure the effectiveness of your Twitter Ads campaigns in driving specific actions on your website.

Here is the list of Event ID I created. From 1 pixel ID, the user can create an unlimited Event ID.
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Updated on: 05/12/2024
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