↗️ Direct Catalog Sync
If you have all the necessary permissions on your Facebook Catalog, you can use Omega Catalog to directly sync products to a Facebook Catalog without having to copy/paste a feed link. Omega handles creation, updates, and ongoing sync for you.
**Yes — that's how Meta matches catalog items with the pixel events your store fires. If you use a different pixel here, Facebook won't be able to tie purchase or add-to-cart events back to the catalog items, and dynamic ads won't work properly.
Step 1. Connect your Facebook account
Step 2. Create a catalog and connect it to a pixel (important)
Linking a pixel to your catalog is a must to run retargeted ads. The pixel logs every event where shoppers show interest in certain products, together with the product ID. Say you want to retarget people who added item X to cart but didn't purchase — Meta needs both the item ID and the visitor signal to match the two. That's where the pixel data comes in.
- Click "Create Catalog"
- Pick your Business account from the dropdown.
- Pick the tracking pixel you want to attach. The pixel data tells Meta how shoppers interact with your products — which is what powers dynamic retargeting.
- Name the catalog, choose the products to include (all products or selected collections), and configure variant submission + category mapping.
- Click "Create". Omega creates the catalog in Meta and pushes your first sync.
**Yes — that's how Meta matches catalog items with the pixel events your store fires. If you use a different pixel here, Facebook won't be able to tie purchase or add-to-cart events back to the catalog items, and dynamic ads won't work properly.
Review your Catalog
After creating the catalog, open it from the Catalog list to confirm everything looks right.
👉 You can force a manual resync any time from the actions menu — useful after a big product launch or price change.
Updated on: 29/05/2026
Thank you!