Articles on: Omega Facebook Multi Pixels

Advanced settings: fine-tune which events Omega sends

Every store sells differently, so not every store should send Meta the same events. Advanced settings let you send only the events that fit your business type and your needs. That gives Meta cleaner, more accurate data — which helps it optimize your campaigns and spend your budget on the customers who actually buy.

Where to find them

Open Settings --> Advanced settings.
Turn on the rule you want.
Click Save.

Exclude subscription recurring orders

For subscription stores. Only the first order of a subscription is tracked; renewals are skipped — so your ROAS isn't inflated by repeat charges your ads didn't earn.

Send Purchase event on payment or fulfillment

For COD or pay-later stores. Instead of sending Purchase the moment an order is placed, Omega waits until the order is actually paid or fulfilled — so Meta stops optimizing toward orders that never turn into money.

When you turn it on, choose Send when: Payment completed or Order fulfilled. Orders cancelled or refunded before that point are never sent.

Meta may not count a sale confirmed more than 7 days after the ad click, so very slow-to-pay orders can fall outside its attribution window.

Skip Add to Cart for $0 items

For stores using bundle or free-gift apps. Any item that costs $0 (including items set to 100% off) won't fire an Add to Cart — so auto-added free items don't send noise to Meta. In a mixed cart, your paid items still fire normally.

Updated on: 05/10/2026

Was this article helpful?

Thank you!