8️⃣ Track Place an order event (for COD payment method)

What is Place an order event?

Place an order event is a conversion tracking event, gets triggered when a customer completes the order process.
🤗 Unlike the "Complete Payment" event, which tracks successful payments, the "Place an Order" event records intent, including instances where payment is pending (e.g., cash on delivery or payment failures).

Benefits of Tracking the "Place an Order" Event

Pre-Purchase Insights: Understand potential revenue and customer intent before payment is completed.
Checkout Funnel Optimization: Identify drop-off points and improve conversion rates.
Campaign Refinement: Use the data to refine ad targeting and drive more completed sales.

Step-by-Step Setup

Step 1: Enable the "Place an Order" Event in Settings

Go to Settings tab and choose section Events tracking. Tick the checkbox to enable Place an order event in Omega



If you are in Analytics tab please click into the popover, then click Turn on now to go to Settings tab.

Step 2: Configure in TikTok Events Manager

1️⃣ Add Place an order event to an EXISTING TikTok pixel

In TikTok Events Manager, go to a specific TikTok pixel. Click Add events and choose Manual setup



Don't modify any setup, go to step 5 and add Place an order to Conversion event


Upon done setting up, wait for a few minutes or hours to see Place an Order event here


2️⃣ Add Place an order event to a NEW TikTok pixel

-> See how to create new pixel manually in TikTok Events Manager
-> See how to auto create new pixel in Omega
When creating a new pixel, in step 5, add Place an order to Conversion event



All done! Your Place an order event will be collected by Omega and send to TikTok immediately. Events will be shown depending on TikTok, within 15 minutes or up to 48 hours.

❗❗ Important notice

Place an order event will be tracked separately with Complete payment event.
Place an order event will not be visible on TikTok Pixel Helper. 👉 Please contact our Live chat agents for quick guide and event testing.

Updated on: 02/06/2025