Start tracking by installing the pixel right

To start sending website's traffic to TikTok, all you need to do is to give Omega your pixel ID(s) and tell us where they will be firing on.

Watch the following video to grasp the process

1️⃣ Create a new pixel in TikTok Events Manager

1. Complete initial setup steps

Go to your TikTok Ads Manager, then choose tab Tools. Click Events to go to TikTok Events Manager

Click Connect data source

Choose Web option, then click Next

Fill your store website url to set up a tracking place for your pixel

Choose Manual setup first

Make sure to choose the TikTok Pixel + Events API method

2. Create your pixel

👉 Choose a name for your pixel. This name can be any, for your utmost convenience

👉 Skip step 2 to not duplicate events with Omega later

👉 Enable Automatic Advanced Matching to automatically scan customer info on your website to match web events to TikTok users

👉 Skip step 4

👉 Install TikTok Pixel helper to test your events firing on your store front

👉 Set up a customized business funnel as you wish or just use the default template of TikTok, then Next

👉 Simply view the implementation settings of Events API, no action required

👉 Click Finish, then your pixel is ready

3. Get your TikTok pixel's ID

Copy your TikTok pixel's ID here

4. Get Access token for Events API

Go straight to Settings tab

Click Generate Access Token then copy

2️⃣ Input pixel ID & Access token in Omega - Multi TikTok Pixels

Click Add pixel to create a new one

Input pixel ID

Input Access token copied from your pixel's settings, DON'T input a random array. Remember to turn the toggle on

ALL DONE
Make sure to test if your pixel is working properly. You can either contact us and let us help (recommended) or do it yourself

Choosing which events to track

By default, all TikTok events (View Content, Add to Cart, Initiate Checkout, Purchase) are enabled for every pixel. You can turn off any events you don't need — either globally for all pixels, or for individual pixels.

Global defaults (applies to all pixels)

Go to Settings > Events tracking. Toggle off any event you want to stop tracking store-wide. Changes take effect immediately for all pixels that don't have their own override.

Per-pixel override (individual pixel)

When adding or editing a pixel, scroll to the Events to track section at the bottom of the form. Uncheck any event you want to disable for that specific pixel only. This overrides the global setting just for this pixel.

Viewing active events

In the Pixel manager table, the Events tracked column shows which events are currently firing for each pixel.

Note: Existing pixels are not affected by this change. All events continue to fire as before unless you actively disable them.

How to check if your pixel is working properly?

TikTok Pixel Helper only shows browser events. If you've enabled Events API for your pixel to work server-side, Server events won't show up in the extension.

Please do reach out if you need help to ensure your server events are firing.

NOTE:
Due to Shopify updates, Purchase events are no longer visible in TikTok Pixel Helper, but rest assured that you can still view them in our app (with Events API turned on) and TikTok Events Manager.

You can always contact us and let us help you with your pixels!

Updated on: 21/08/2026