Buyer Analytics Dashboard Documentation

• Introduction

The Buyer Analytics Dashboard provides insights into customer acquisition, retention, and value. It helps businesses monitor buyer behavior, analyze performance trends, and optimize marketing strategies.

• Key Metrics

Buyers:

Definition: The total number of unique customers who made at least one purchase.

Formula: ∑Unique Customers.

Example: 7 buyers between Jul 15 – Aug 14, 2025.

Repeat buyers:

Definition: The number of customers who have made more than one purchase.

Formula: ∑Customers with ≥2 purchase.

Example: 5 repeat buyers.

Churn Rate:

Definition: The percentage of customers who stop purchasing after a certain period.

Formula: Customers Lost in Period / Total Customers at Start of Period×100%

Example: 0.00 indicates no churn.

Repeat Buyers Rate:

Definition: The percentage of customers who return to make additional purchases.

Formula: Repeat Customers / Total Customers×100%.

Example: 140.00% means multiple repeat purchases from some customers.

Buyer Retention Rate:

Definition: The percentage of customers who continue buying from the store over time.

Formula: Customers at End of Period−New CustomersCustomers at Start of Period×100%.

Example: 0.00 indicates no retained buyers in this timeframe.

Buyer Lifetime Value (CLV):

Definition: The estimated total revenue a customer will generate throughout their relationship with the business.

Formula: Customer Lifespan × Average Order Value × Purchase Frequency.

Example: 17.00 average CLV.

Buyer Lifetime Value (CLV):

Definition: he average cost spent to acquire a single customer through advertising or marketing.

Formula: Total Advertising Cost / Total Customers Acquired.

Example: 48,521.83 currency units per buyer.

• Charts

Visual charts make it easier to identify buyer trends:

Buyer Lifetime Value (CLV) Trend: Displays CLV changes over the selected period.

Repeat Buyer Rate: Shows how repeat buyer percentages evolve across time.

Total vs Repeat Buyers: Compares the number of new buyers vs repeat buyers in a bar chart.

Cost per Acquisition (CPA) Trend: Shows whether acquisition costs ads are increasing or decreasing over time.

• Filters & Controls

Refresh Button: Updates the dashboard with the latest data.

Metrics Panel (Right Sidebar): The Metrics Panel allows users to customize which metrics and charts are displayed on the dashboard.

Filters: Date range.

Updated on: 15/08/2025