Checkout Analytics

1. Introduction

Blockify Analytics helps you understand how your checkout is performing and how Blockify impacts your store’s revenue. With real-time data on conversion, lost revenue, saved revenue, and upsell performance, you can optimize your checkout experience and maximize sales.

2. Availability by Plan

• Plus & Premium: Full access to store data + Blockify performance metrics. Note: The Upsell data metrics - included Upsell Acceptance Rate, Revenue Uplift and Best Product Upsell is not yet available on Premium.
• Basic & Free: Demo Analytics only (sample data for preview).

3. Analytics Sections

A. Checkout Overview (based on store data)

1. Conversion Rate – Percentage of checkouts completed vs started.
2. Lost Revenue – Total cart value of abandoned checkouts.
3. Average Order Value (AOV) – Average value per completed order.
4. Checkout Completion Time – Average time a customer spends to finish checkout.
5. Checkout Funnel – Step-by-step completion rate (e.g., Information → Shipping → Payment → Order).

📌 Use Case: Identify where most customers drop off and optimize those checkout steps.

B. Blockify’s Performance (based on Blockify features in your store)

1. Checkout Validation – Total number of times validation rules were triggered.
2. Saved Revenue – The cart value protected by Blockify rules (e.g., blocked fraudulent or invalid checkouts).
3. Upsell Acceptance Rate – Percentage of customers who accepted a product offer.
4. Revenue Uplift – Additional revenue generated through accepted upsells.
5. Detailed Tables:

• Checkout Validation Breakdown – Performance of each rule you’ve set.
• Best Product Upsell – Top-performing upsell products (only for Plus plan at this stage).

📌 Use Case: Measure the exact impact of Blockify on protecting your revenue and boosting sales.

4. Data Availability

• Refresh Rate: Data is updated in near real-time.
• Plans: Demo data shown for Free/Basic, full live data for Premium/Plus.

5. Tips & Best Practices

• Use Checkout Funnel to detect high-drop-off steps and optimize.
• Monitor Saved Revenue to ensure your rules are effective against fraud or invalid checkouts.
• Track Upsell Acceptance Rate to test different Product Offers.
• Compare AOV with Revenue Uplift to measure the true impact of upsells.

6. FAQ

Q: Why don’t I see my upsell data?

→ The Best Product Upsell table is currently available for Plus plan only. Premium users will get this feature in an upcoming update.

Q: I’m on Free/Basic but see numbers in Analytics – are they real?

→ No, these are demo data to help you explore the feature. Upgrade to Premium or Plus for real data.

Updated on: 02/10/2025