💡 Create a Facebook Pixel (now with Datasets)
Facebook has updated something, but we got you
🦉🦉This doc explains how to best create a Facebook Pixel ID that works with Omega, following up on the current Facebook shift from Pixel to Datase[ts](https://www.facebook.com/business/help/750785952855662?id=490360542427371)
Unless you live under a rock, you know that the “Add” button under your Pixel Tab inside Facebook Business Manager has been grayed out.
❓Does that mean you can no longer track & optimize your Facebook Ad with event data? Of course not, otherwise the Facebook Ad business would go out of business.
Pixel has got a new home - within datasets
Simply put, a Pixel ID is a box ID that houses all your website data.
💡Now that box moves into an even bigger container, a warehouse aka the dataset. Within this warehouse, your website data can live alongside mobile app data (if you have one), offline data (like in-store purchases), and messaging events. For the record, Omega only sends web events.
👉The results? All these 4 data sources will live under the same dataset ID, which means, your pixel ID is now the Dataset ID.
Step 1: In your business settings, go to Data sources -> Datasets
Step 2: Click "**Add**" to create a new dataset that houses your pixel data (website data)
Step 3: Name your dataset, then click Create
Step 4: Copy this dataset ID and pass it to Omega as Pixel ID
The Omega in-app setup flow remains the same once you get the ID, so you can follow our guide here.
▶️ Get your Pixels ready
Step 5: Follow the test events guide (unchanged) to verify if your pixel is working
🔦 Monitor what's sent
Once your pixel is ready (with Conversion API enabled), your Overview tab should look something like this:
🎉That's it! Contact us via the in-app chat if you need anything. Our support team is always ready to help!
Create a Facebook Pixel (now with Dataset)
🦉🦉This doc explains how to best create a Facebook Pixel ID that works with Omega, following up on the current Facebook shift from Pixel to Datase[ts](https://www.facebook.com/business/help/750785952855662?id=490360542427371)
The new and (somewhat) confusing Facebook Pixel creation flow
Unless you live under a rock, you know that the “Add” button under your Pixel Tab inside Facebook Business Manager has been grayed out.
❓Does that mean you can no longer track & optimize your Facebook Ad with event data? Of course not, otherwise the Facebook Ad business would go out of business.
What’s happened? 👀
Pixel has got a new home - within datasets
Simply put, a Pixel ID is a box ID that houses all your website data.
💡Now that box moves into an even bigger container, a warehouse aka the dataset. Within this warehouse, your website data can live alongside mobile app data (if you have one), offline data (like in-store purchases), and messaging events. For the record, Omega only sends web events.
👉The results? All these 4 data sources will live under the same dataset ID, which means, your pixel ID is now the Dataset ID.
Create a new dataset ID (step-by-step guide) to use with Omega
Step 1: In your business settings, go to Data sources -> Datasets
Step 2: Click "**Add**" to create a new dataset that houses your pixel data (website data)
Step 3: Name your dataset, then click Create
Step 4: Copy this dataset ID and pass it to Omega as Pixel ID
The Omega in-app setup flow remains the same once you get the ID, so you can follow our guide here.
▶️ Get your Pixels ready
Step 5: Follow the test events guide (unchanged) to verify if your pixel is working
🔦 Monitor what's sent
Once your pixel is ready (with Conversion API enabled), your Overview tab should look something like this:
🎉That's it! Contact us via the in-app chat if you need anything. Our support team is always ready to help!
Updated on: 04/06/2025
Thank you!