🎆 Custom events

Send events that's important for your business, beyond standard events

Benefits of custom events

*Track beyond:** Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power.
Custom events help you track beyond what's predefined, and build high-value audiences out of those events.
Examples include:

• View Ebook
• Search
• Form submit
• Subscribe
• Click "Contact"
• Click "Review"
• & many more.

Setting up

Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.
Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose

Name the custom event

Define the button to track

Test your custom event

📝Note that you can only track click-based events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!

Updated on: 05/06/2025