🎆 Custom events
Send events that's important for your business, beyond standard events
**Track beyond:** Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power.
Custom events help you track beyond what's predefined, and build high-value audiences out of those events.
Examples include:
View Ebook
Search
Form submit
Subscribe
Click "Contact"
Click "Review"
& many more.
Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.
Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose
Name the custom event
Define the button to track
📝Note that you can only track click-based events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!
Benefits of custom events
**Track beyond:** Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power.Custom events help you track beyond what's predefined, and build high-value audiences out of those events.
Examples include:
View Ebook
Search
Form submit
Subscribe
Click "Contact"
Click "Review"
& many more.
Setting up
Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.
Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose
Name the custom event 
Define the button to track 
Test your custom event
📝Note that you can only track click-based events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!
Updated on: 05/06/2025
Thank you!