🎆 Custom events
Send events that's important for your business, beyond standard events
Benefits of custom events
Track beyond:** Every business is different, and so are their definition of valuable events. An online class or a digital product brand might want to track the "download" action, while a clothing brand might see "Search" is an effective indicator of buying power.
Custom events help you track beyond what's predefined, and build high-value audiences out of those events.
Examples include:
- View Ebook
- Search
- Form submit
- Subscribe
- Click "Contact"
- Click "Review"
- & many more.
Setting up
Say you want to create a campaign to target people who have clicked the subscribe button on your website, you need a “subscribe” event.
Here’s how to set it up with Two Owls so your pixel get a Subscribe event whenever someone clicks on the button you choose
Name the custom event
- Choose "Custom a new event"
- Name your event
- Start to select button to for which you want to track click event
Define the button to track
- Select the button you want to track
- Finish Setup
Test your custom event
If your setup is correct, you should see the custom event in your test event tab, when you click on the defined button.
📝Note that you can only track click-based events with this setup. If you need to track events that fire on other types of triggers, don’t hesitate to contact us for support!
Updated on: 12/11/2025
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